Vice President, Product Marketing Strategy Lead

New York City, NY (Unknown)

$133K/yr – $190K/yrSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the portfolio GTM and message discipline, coordinating cross-functional teams and field enablement to drive unified positioning across channels.

  • Channel-agnostic GTM: lead integrated strategies and ensure consistent messaging across internal and external touchpoints.
  • Audience and proof: build narratives with tangible proof points for buyers across markets and partners.
  • Delivery and governance: manage work, align with business milestones, and maintain compliance controls.

Job Description

Responsibilities

  • Drive and lead integrated go-to-market strategies for a portfolio of products and solutions, activating them across the right channel mix.
  • Lead and influence cross-functional marketing teams to deliver strategic messages and content through relevant internal and external channels.
  • Partner with business leads to align marketing plans to strategic business objectives and milestones; meet regularly with key stakeholders to gather input, feedback, and measure success.
  • Become the subject matter expert for the portfolio of products and solutions you support, embodying “one message, multiple messengers” to educate, equip, and excite the field.
  • Manage and develop a team of individuals to be strong collaborators and storytellers.
  • Create meaningful, relevant, and compelling narratives for target audiences, supported by tangible proof points.
  • Project-manage your book of work and proactively provide updates to the team and partners.
  • Utilize market trends, competitive research, and customer research to shape how we position our solutions in the marketplace.
  • Manage controls and procedures in accordance with compliance requirements.
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JPMorganChase

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With a history tracing its roots to 1799 in New York City, JPMorganChase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets. We serve millions of customers and many of the world’s most prominent corporate, institutional, and government clients daily, managing assets and investments, offering business advice and strategies, and providing innovative banking solutions and services.Social Media Terms and Conditions: https://bit.ly/JPMCSocialTerms© 2024 JPMorgan Chase & Co. All rights reserved. JPMorganChase is an Equal Opportunity Employer, including Disability/Veterans.

New York, New York, USA
219K employees (4,490 in marketing)
81% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
2.3M
Traffic Source Mix
Search
32.4%
Direct
41.2%
Referral
25.5%
Social
0.4%
Paid
0.4%

Headcount Trend

Current headcount: ~218.8K

Marketing Team

Marketing Team Size
2,953 (1% of company)
Median Career Experience
25 years
Median Tenure
8.6 years
Marketing Roles Posted (Last 30 Days)
52

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