Responsibilities

• Lead Social Media content Strategy and Delivery, Reputation Management, Digital Club and Forum Presence, Brand Ambassador and Creator programming and Public Relations functions
• Develop innovative ways to leverage digital-social campaigns that bring tangible impact to our insurance, auction, events and membership offerings
• Create and articulate a strategic vision for social media inspired by community engagement, broad relevance, practice excellence and business impact
• Curate a culture of collaboration and creativity through coaching, talent development, and experimentation
• Set clear KPIs which connect community engagement and content performance with overall business impact
• Social Media Content Strategy and Delivery
• Evolve and grow our social media efforts into an exceptional, high-engagement, high performing practice that delivers world-class, best-practice content
• Lead earned and owned social media strategy development, working cross-functionally to build authentic, cohesive plans and content calendars
• Co-create content with our internal video and magazine journalists and production teams
• Be expert in always evolving best practices by platform

Requirements

• Experience: 15+ years in social media, brand marketing, public relations and/or digital communications, with a portfolio of building and scaling enthusiast communities at brands and/or agencies
• Cultural Fit: A deep passion for car culture, driving and the automotive enthusiast community across its many genres
• Agile Collaborator: You partner fearlessly with others to get big things to happen, often at speed
• Leadership: Proven ability to lead and motivate cross-functional teams, build alignment and influence senior stakeholders and brand partners
• Social Media Expertise: Strong command of major platforms, content formats, community management, analytics and emerging platform trends
• Change Management: Excels at launching new initiatives, adopting new tools and processes and guiding teams through change
• Marketing POV: Demonstrates a member-first mindset in addition to well-formed, strategic point of view on digital marketing
• Creative and analytical; you love fresh, ambitious ideas and engaging storytelling just as much as you pay regular attention to dashboards and analytics
• Think BIG and small: You can see the big picture, but pay attention to the small details
• Demonstrated track record of running integrated social programs with measurable results (reach, engagement, conversion, brand/conversion lift, ROI)

Preferred

• A strong network of contacts within the content creator space