Responsibilities

• Lead and mentor a distributed Media team across Canada and the US
• Drive the integration of omnichannel media strategies across digital, social, search, programmatic, offline, and emerging channels
• Partner closely with Finance to onboard and optimize a new media billing platform
• Collaborate with Strategy, Creative, Marketing Science, and Client Services leadership to ensure cohesive, integrated media solutions
• Oversee end-to-end media campaign setup and execution, partnering with internal teams and clients to ensure all deliverables are aligned
• Support Marketing and Media Managers in the creation of reporting frameworks, management of insights, and development of client presentations
• Ensure accurate data delivery and oversee initial analyses for all media campaigns
• Provide senior-level insight into campaign performances, optimization opportunities, and investment recommendations
• Research and develop materials for integrated media plans, RFP responses, and new business presentations
• Evaluate, build, and maintain relationships across the publishing, ad tech, and emerging media ecosystem

Requirements

• 10+ years of full omnichannel media experience, with a strong foundation in media investment strategy across digital and offline channels
• Must-have: financial category media experience, including complex customer journeys and performance accountability
• Must-have: Direct programmatic expertise, including platform strategy, optimization, and measurement
• Must-have: Investment media experience, with a proven ability to manage budgets, optimize spend, and drive ROI
• Strong understanding of omnichannel media investment, including OOH, video, YouTube, and cross-channel attribution
• Proven ability to lead, inspire, and grow high-performing media teams
• Experience with eMarketer, Nielsen, comScore, and other industry research tools
• Familiarity with Google advertising products, including YouTube and Google Ads
• Deep understanding of the digital ecosystem and how channels work together to drive business outcomes
• Thorough knowledge of trafficking and ad-serving technologies across display, video, mobile, OOH, and emerging channels

Preferred

• Nice-to-have: Software or technology category experience, particularly in financial services or SaaS marketing environments