Responsibilities

• Overall control of workflow and assigned responsibilities within their group. They will oversee the progress of all projects and provide assistance, as necessary, to ensure timely completion of projects.
• Ensure projects are produced completely, correctly, and efficiently.
• Set strategic principles for client search and social initiatives based on objectives
• Develop action plans for achieving and measuring campaign success including determining key metrics and processes for measurement and optimization
• Evaluate and recommend full spectrum of search and social alliances, including all appropriate partners, platforms, bid and campaign management tools
• Work with strategic planning, digital planning and outside ad agencies to ensure paid search and social efforts complement all client marketing activity
• Keep clients and agency counterparts informed on latest developments in the industry
• Grow agency paid search and social business through new business wins and organic client growth
• Involved in client and inter-agency education of paid search and social and will be responsible for developing intellectual capital, including standard processes, case studies, and official agency points-of-view
• Stimulate team productivity and growth

Requirements

• 10+ years of progressive levels of digital media
• Ideally, 5+ years’ experience in focused search and social marketing fields
• Experience in organic search
• Demonstrated leadership and people management skills
• Experience in applying search and social marketing to brand-building and direct response initiatives
• Strong command of search engine research and reporting resources
• Knowledge of syndicated research tools
• Deep experience with at least one major bid management tool
• Demonstrated discernment and a track record of success in the media/marketing services profession
• Solid interpersonal and teamwork abilities

Preferred

• Ability to lead the new business development process and demonstrated ability to win new clients
• Ability to build, lead, and strengthen client relationships
• Healthy senior relationships with key industry partners and search engines

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.