Vice President, Outreach & Brand Strategy

San Francisco, CA (On-site)

$225K/yr – $255K/yrSenior Level12+ years expFull time

Posted 2 months ago

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Job Summary

Lead IOA’s growth by connecting marketing, sales, and data to expand access and utilization of services.

  • Must-have: 12–15+ years of leadership in marketing/sales/growth with CRM (HubSpot, Salesforce) mastery.
  • Standout: Experience aligning with a Chief Growth Officer or revenue leader and building full-funnel data governance.

Job Description

Responsibilities

  • Partner closely with the Chief Growth Officer to define and execute enterprise growth strategy.
  • Develop and lead a comprehensive marketing and sales roadmap aligned with organizational priorities.
  • Identify and prioritize growth opportunities across service lines, geographies, and partnerships.
  • Lead brand strategy, positioning, and messaging to differentiate services across key audiences.
  • Oversee integrated marketing efforts including digital, content, PR, events, and community engagement.
  • Drive demand generation through targeted campaigns and lifecycle marketing.
  • Utilize data and analytics to continuously optimize performance and ROI.
  • Grow and lead a high-performing sales and business development function.
  • Expand and optimize referral pipelines across providers, payers, community organizations, and government partners.
  • Establish and scale strategic partnerships to increase access and utilization of services.

Requirements

  • Bachelor’s degree required; MBA or related advanced degree preferred.
  • 12–15+ years of leadership experience in marketing, sales, or growth roles.
  • Demonstrated success partnering with or reporting into a Chief Growth Officer or equivalent revenue leader.
  • Proven ability to drive measurable growth in complex, multi-stakeholder environments.
  • Experience in healthcare, aging services, nonprofit, or other mission-driven organizations preferred.
  • Deep, hands-on leadership experience with leading CRM platforms (e.g., HubSpot, Salesforce), including implementation, governance, reporting, and optimization.
  • Strong analytical skills with a data-driven approach to decision-making.
  • Exceptional leadership, communication, and stakeholder management skills.
Institute on Aging logo

Institute on Aging

Institute on Aging (IOA) believes the future should be something to look forward to, at every age. We bring together pioneering experts, seasoned champions and hands-on caregivers to make growing older better for Bay Area seniors and their families.As the leading advocate for older adults and those who care for them, we offer a broad spectrum of services and support to help seniors maintain their independence as long it is safe to do so. In addition to providing home care and case management services, we operate San Francisco's Elder Abuse Prevention Program; The Friendship Line, a free 24-hour suicide prevention "warm" line for seniors; adult day care centers for adults experiencing Alzheimer's and dementia; the Program of All-Inclusive Care for the Elderly (PACE), which provides medical care, physical therapy and enrichment activities for older adults; CONNECT, a free community referral service for all things elder. Institute on Aging is located in San Francisco and works with clients in San Francisco, Marin, San Mateo, Santa Clara, East Bay, the Peninsula, and San Bernadino/Riverside County.

Founded in 1985
San Francisco, California, USA

Traffic Signals

Monthly Google Ads Budget
$9.3K

Funding

Last Raise
Seed, 14 days ago

Funding History

  • Mar 2026
    Seed