Responsibilities

• Serve as the primary marketing relationship owner for North America commercial leadership, functioning as a true peer and partner.
• Co-own pipeline creation and revenue goals with the sales organization, translating commercial objectives into measurable marketing plans
• Develop and execute an integrated North America marketing plan that directly maps to annual revenue targets and pipeline goals
• Collaborate with Growth Marketing leader to run mid and lower-funnel marketing programs designed to accelerate pipeline creation, progression, and close rates
• Establish and maintain a regular commercial rhythm — cadence reviews, pipeline tracking, and joint planning with sales leadership
• Build and own the North America integrated marketing plan, balancing regional priorities with global brand and campaign consistency
• Influence and adapt global campaigns developed by Centers of Excellence to meet the specific needs, nuances, and opportunities of the North America market
• Develop region-specific campaigns and programs that complement and extend the global marketing portfolio
• Orchestrate activation of integrated plans in partnership with COE leaders across brand, creative, growth marketing, events, PR/comms, PMM, and marketing operations
• Leverage partners and sponsors to amplify campaign reach and impact across the region

Requirements

• 15+ years of progressive B2B marketing experience, with significant time in regional or field marketing roles with direct commercial accountability
• Demonstrated success partnering with sales leadership at the VP/CRO level to co-own and deliver pipeline and revenue goals
• Deep expertise in demand generation, integrated campaign management, and mid/lower-funnel marketing programs
• Proven experience building and activating account-based marketing programs at scale in North America
• Strong track record of leading and developing marketing teams with a people-first leadership philosophy
• Highly collaborative operator — experience working across matrixed, cross-functional environments with Centers of Excellence or shared services models
• Exceptional communicator across executive, sales, and marketing audiences — written, verbal, and in executive presentations
• Data-driven mindset with fluency in marketing analytics, CRM data, and pipeline attribution
• Experience managing regional marketing budgets and making data-informed investment decisions
• BA/BS required; MBA or equivalent preferred
• Ability to travel domestically (~20% of the time)

Preferred

• Experience in a high-growth B2B technology, SaaS, or professional services environment
• Familiarity with ABM platforms, marketing automation, and enterprise CRM systems (e.g., Salesforce, Marketo, Demandbase)
• Prior experience collaborating with global regional marketing counterparts (EMEA, APAC) to build shared frameworks and scale programs
• Existing relationships within North America commercial and technology markets

Benefits

• Benefits: Our benefits package includes the best of what leading organizations provide such as, paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance, commuter benefits, physical and financial wellness programs, unlimited DTO in the US (that we actually require you to use!), reimbursement for mobile and fully stocked pantries plus in-office catered lunches 5 days per week.