Vice President, Media Planning

Chicago, IL (Hybrid)

$149K/yr – $215K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own strategic media leadership that connects client objectives to an integrated, performance-driven approach and cross-functional collaboration.

  • Shape strategy and client plans with a digital mindset, owning upstream insights and performance media decisions.
  • Build and maintain strong relationships across internal teams and agency partners to turn media into integrated marketing outcomes.
  • Lead with P&L awareness and team management to drive sound strategic recommendations and proactive problem solving.

Job Description

Responsibilities

  • Strong leadership presence and client management skills
  • Thought leadership and strategy development with a digital, performance-first mindset
  • Leads thinking to inspire innovative solutions, creativity, and a proactive approach
  • Digital mindset/fluency and an insatiable curiosity
  • Flexibility and agility to manage complex processes
  • Ensure the team delivers sound strategic plan recommendations based on a clear understanding of client objectives
  • Maintain an in-depth knowledge of client businesses with a focus on upstream initiatives
  • Expert command of Media Research resources, capabilities and limitations
  • Exemplify collaboration by building and maintaining productive relationships across all communications areas (internal teams and agency partners).
  • Ability to think beyond “media” as an active collaborator in the Integrated Marketing Communications process

Requirements

  • Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
  • 10+ years of media planning, buying, and management experience in progressive levels of responsibility
  • 7+ years of management experience with progressing responsibilities
  • Strong experience with performance media
  • Demonstrated business acumen and a track record of success in the media services profession
  • Strategic thinker, seeing the bigger picture, with the ability to analyze everything and think critically when solving problems to come up with unconventional solutions
  • Ability to establish and manage the P&L statement
  • Previous leadership and team management
  • Ability to build great relationships with clients, vendors, and reps
  • History of negotiating to get the job done right and track record of success in media

Preferred

  • Previous experience within the CPG vertical is preferred.

Benefits

  • The Power of One starts with our people! To do powerful things, we offer powerful resources.
  • Our best-in-class wellness and benefits offerings include:
  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances
Starcom logo

Starcom

3.7 Glassdoor

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With almost 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellanova, McDonald's, Novartis, Samsung, Visa, WK Kellogg Company and more.

Founded in 1936
Chicago, Illinois, USA
6.1K employees (2,084 in marketing)
66% recommend to a friend
59% CEO approval

Traffic Signals

Monthly Visitors
20.1K
Traffic Source Mix
Search
43.1%
Direct
41.6%
Referral
9.1%
Social
4.6%
Paid
1.1%

Headcount Trend

Current headcount: ~6.1K

Marketing Team

Marketing Team Size
1,983 (33% of company)
Median Career Experience
10 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
34

Funding

Total Funding
$57.1M
Last Raise
$43.2M
Series A, 1 months ago

Funding History

  • Feb 2026
    Series A • $43.2M
  • Aug 2025
    Series A
  • May 2025
    Series A • $13.9M

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