Vice President Media Planning and List Acquisition

Traverse City, MI (Remote)

Salary Not AvailableDirector/Executive6+ years expFull time

Posted 5 months ago

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Job Summary

This role leads the digital advertising effort for political and progressive clients, focusing on client growth, strategy, and revenue planning. It requires strong leadership, cross‑team collaboration, and experience with major ad platforms. A comprehensive benefits package supports full‑time staff.

Job Description

Responsibilities

  • Build a portfolio of clients who will rely on NBI for digital advertising related to list growth, political persuasion, and GOTV purposes.
  • Pitch new business, both to existing clients of the firm and to entirely new clients.
  • Work with the Marketing Director on marketing materials, case studies, and awards submissions for this practice.
  • In conjunction with the Managing Director, create annual and cycle revenue goals for the advertising department.
  • Design and implement client digital strategies within budget requirements.
  • Work with clients to set specific digital advertising objectives and monitor progress.
  • Responsible for overseeing a team to orchestrate strategic creative content for client ads as well as functioning as part of the creative team.
  • Work in conjunction with Graphic Designer to produce ads when necessary.
  • Ensure that analytics for tracking success of advertising are tracked and produced for clients.
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New Blue Interactive

We believe that progress doesn’t happen on its own. Success takes hard work and it takes good people to make it happen. You are one of those people and we are here to collaborate with you.Digital can be the difference between success and failure, and we believe in making smart, strategic, personalized digital available to all candidates, causes, and non-profits doing good in the world. We combine digital marketing expertise, innovative ad creative, nimble fundraising, and agile community building to deliver high-impact results so you can do the good work.

Founded in 2011
Washington, District of Columbia, USA