Vice President, Media Analytics at Spark Foundry | Chicago, IL | $168K/yr – $242K/yr

Spark Foundry

Vice President, Media Analytics

Chicago, IL (On-site)

$168K/yr – $242K/yrSenior Level10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the analytics-driven attribution and client data strategy, shaping cross-functional roadmaps and client stories that drive media investment decisions.

Own advanced analytics projects and client data ingestion to answer strategic questions.
Build attribution roadmaps and drive consumer-driven decision making across strategy and investment.
Grow revenue by cross-selling analytics products across divisions and markets.

Job Description

The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients’ business results
Deliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attribution
Manage client data ingestion for advanced attribution and modeling
Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business
Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
Drive a culture of ‘always on’ data driven decision making that will institutionalize the use of consumer-driven analytics in media / marketing investment planning
Grow product delivery and agency revenue organically by cross selling and up selling value add analytical products across client divisions, markets & categories
Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to

10+ years’ experience in media analytics, at an agency, on client side, or some combination of the two
Strong understanding and experience with media buying, KPI development and technology practices during campaign planning and execution
Experience with media measurement tools including: 3rd party ad serving, syndicated research and web analytics, such as iSpot, Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Google Analytics , etc. is preferred, but not required
Strong client management/consultative experience both presenting and resolving issues
Extensive experience leading and managing marketing technology projects from ideation through installation
Strong critical thinking and problem solving skills – demonstrated ability to mine data for relevant and actionable insights
Advanced written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audience
Demonstrated experience with programmatic audience buying concepts and execution
Strong math and analytical skills
Advanced MS Office skills (MS Word, Excel, PowerPoint)
Experience with statistical modeling software (MATLAB, R, SAS, SPSS, Python) database tools (Amazon Web, SQL, MS Access, Excel PivotTables, MS Sql Server) and enterprise business intelligence tools such as Cognos, Business Objects, Tableau, or Datorama
Very good understanding of traditional and digital media data
Excellent project management skills
Excellent organizational skills and attention to detail a must
Excellent presentation and communication skills

Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Spark Foundry

3.9 Glassdoor

As one of the fastest-growing global media agency networks, Spark Foundry is not beholden to legacy.We embrace nimbleness, agility and open-mindedness as part of our Startup Spirit. But as part of Publicis Media, we tap into a Powerhouse Soul, gaining access to first-mover opportunities alongside market-shaping clout, plus leading-edge AI and technology.Together, our Startup Spirit and Powerhouse Soul allow us to innovate and iterate faster than any other agency, bringing clients a distinct competitive advantage. Our innovative experiences have been recognized by Cannes Lions, Effies, Shortys and Webbys, all delivered by best-in-class talent across more than 70 global offices. Spark Foundry is part of the global Publicis Media agency network, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40].

Founded in 2016

New York, New York, USA

3.1K employees (807 in marketing)

www.sparkfoundryww.com

78% recommend to a friend

81% CEO approval