Vice President, Media Analytics at Publicis Groupe Holdings B.V | Chicago, IL | $168K/yr – $242K/yr

Publicis Groupe Holdings B.V

Vice President, Media Analytics

Chicago, IL (On-site)

$168K/yr – $242K/yrDirector/Executive10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the data driven media analytics spine that connects strategy, attribution, and client delivery to turn data into actionable media investment insights.

Growth/Analytics Leadership: Scope and direct advanced analytics projects to answer core client questions and ensure timely delivery.
Measurement & Attribution: Build best in class multi touch attribution roadmaps and measure video and digital channels.

Job Description

Responsibilities

The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients’ business results
Deliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attribution
Manage client data ingestion for advanced attribution and modeling
Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business
Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
Drive a culture of ‘always on’ data driven decision making that will institutionalize the use of consumer-driven analytics in media / marketing investment planning
Grow product delivery and agency revenue organically by cross selling and up selling value add analytical products across client divisions, markets & categories
Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to

Requirements

10+ years’ experience in media analytics, at an agency, on client side, or some combination of the two
Strong understanding and experience with media buying, KPI development and technology practices during campaign planning and execution
Experience with media measurement tools including: 3rd party ad serving, syndicated research and web analytics, such as iSpot, Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Google Analytics , etc. is preferred, but not required
Strong client management/consultative experience both presenting and resolving issues
Extensive experience leading and managing marketing technology projects from ideation through installation
Strong critical thinking and problem solving skills – demonstrated ability to mine data for relevant and actionable insights
Advanced written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audience
Demonstrated experience with programmatic audience buying concepts and execution
Strong math and analytical skills
Advanced MS Office skills (MS Word, Excel, PowerPoint)
Experience with statistical modeling software (MATLAB, R, SAS, SPSS, Python) database tools (Amazon Web, SQL, MS Access, Excel PivotTables, MS Sql Server) and enterprise business intelligence tools such as Cognos, Business Objects, Tableau, or Datorama
Very good understanding of traditional and digital media data
Excellent project management skills
Excellent organizational skills and attention to detail a must
Excellent presentation and communication skills

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom

11K employees (3,008 in marketing)

www.publicisgroupe.com