Responsibilities

• Build the "Scale" Playbook: Move the team away from a "one-size-fits-all" approach. You will segment our target audience (Enterprise vs. Mid-Market vs. Tech) and design specific marketing motions and account-based marketing (ABM) strategies for each.
• Lead & Mentor a Multi-Disciplinary Team: Manage and mentor our marketing team, establishing clear KPIs that shift the focus from "activity" (emails sent) to "outcomes" (qualified pipeline, CAC, and revenue).
• Own Demand Generation & Pipeline: Take ownership of the marketing pipeline forecast. You will partner closely with Sales to identify and capture demand, ensuring a seamless handoff from marketing qualified lead (MQL) to closed-won revenue.
• Operationalize Data: Leverage our tech stack (HubSpot, Mixpanel, Iterable) to build automated, data-driven lead nurturing campaigns. Create a feedback loop by systematically aggregating market and prospect feedback to influence the Product Roadmap.
• AI Strategy & Implementation: Champion the strategic integration of AI tools across all marketing functions to drive automation, efficiency, and content velocity. Lead the team in experimenting with emerging AI innovations and establishing best practices for leveraging prompting platforms to enhance brand content and digital assets.