Responsibilities

• Define GTM strategy and integrated marketing plan aligned to revenue goals.
• Own positioning, messaging alignment, and launch strategy across channels.
• Manage budgets, channel mix, and performance targets.
• Scale lead and pipeline generation through paid, organic, content, events, and partners.
• Build lifecycle programs to improve activation, retention, and expansion.
• Strengthen attribution and funnel performance with RevOps and Sales leadership.
• Own brand strategy, creative direction, and communications (PR, content, thought leadership).
• Ensure a consistent, differentiated presence across website, social, and campaigns.
• Own KPIs (CAC, LTV, ROAS, CPL, conversion rates, pipeline velocity).
• Build forecasting models and experimentation frameworks for continuous improvement.