Vice President, Marketing Technology & Digital Marketing

USA (On-site)

$165K/yr – $180K/yrSenior Level10+ years expFull time

Posted 6 weeks ago

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Job Summary

Own enterprise digital marketing and MarTech as the growth engine, turning executive priorities into a multi-year rollout that accelerates pipeline and revenue while using data, governance, and automation to scale.

  • Growth ownership: manageMarTech and cross-channel campaigns to drive faster sales velocity.
  • Roadmapping: translate priorities into phased, measurable digital/MarTech plans for scale.
  • Governance and automation: set KPIs, optimize ROI, and deploy new tech to improve forecasting and reduce leakage.

Job Description

Responsibilities

  • Own enterprise digital marketing and MarTech as a primary growth engine, directly accountable for pipeline acceleration, revenue impact, and organic growth.
  • Convert executive growth priorities into aggressive, multi-year digital and MarTech roadmaps, tightly sequenced to unlock scale, speed, and measurable sales impact.
  • Allocate investment across paid, owned, and earned channels to maximize ROI, with clear performance targets for SEO, PPC, demand generation, and conversion.
  • Optimize high-impact digital channels and platforms (website, portals, email, apps) to drive acquisition, cross-sell, and producer productivity across the customer lifecycle.
  • Integrate lead generation, routing, CRM, and campaign execution to increase sales velocity, improve win rates, and eliminate leakage across the funnel.
  • Enforce governance, standards, and performance KPIs tied to pipeline contribution, sales-qualified leads, conversion rates, and revenue outcomes.
  • Continuously deploy emerging technologies and automation to scale growth, improve forecasting accuracy, and create a durable competitive advantage.

Requirements

  • Bachelor’s degree in marketing, information technology or a related field; advanced degree preferred.
  • Minimum of 10 years of experience in digital marketing transformation and marketing technology.
  • Exceptional analytical skills and attention to detail.
  • Experience building and scaling cross-functional programs from concept to completion.
  • Experience with Dynamics 365, Power BI, Google Analytics, App Insights, various website platforms, content management systems, SEO, SEM and attribution models is preferred.

Benefits

  • Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
  • Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
  • Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services
  • Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more.
  • Not reflective of all benefits. Enrollment waiting periods or eligibility criteria may apply to certain benefits. Benefit details and offerings may vary for subsidiary entities or in specific geographic locations.
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Brown & Brown

3.8 Glassdoor

Brown & Brown delivers risk management solutions to help protect and preserve what our customers value most. Our two business segments, Retail and Specialty Distribution, offer businesses and individuals a wide range of insurance solutions.We are one of the insurance industry’s most powerful and influential leaders, with a strong, deeply rooted cultural foundation built on integrity, innovation, superior capabilities and discipline. The Power of WE ignites our performance, and while diverse and varied in abilities and experience, we are all connected through our core values, a commitment to our local communities and a shared mission—always doing what is best for our customers.Brown & Brown is proud to be certified as a Great Place to Work®, and we are always actively looking for talented teammates who embrace our culture to join our winning team.Find us on the NYSE as BRO.

Founded in 2013
Daytona Beach, Florida, USA
11K employees (609 in marketing)
71% recommend to a friend
87% CEO approval

Traffic Signals

Monthly Visitors
86.8K
Traffic Source Mix
Search
40.6%
Direct
50.3%
Referral
7.4%
Social
1%
Paid
0.6%

Headcount Trend

Current headcount: ~10.6K

Marketing Team

Marketing Team Size
428 (4% of company)
Marketing Roles Posted (Last 30 Days)
3

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