Vice President, Marketing Strategy Lead, Becoming a Customer Agentic Shopping

Columbus, OH (On-site)

$133K/yr – $190K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Drive the Agentic Shopping strategy and vision, combining AI-driven experiences with SEO and omnichannel optimization to boost engagement and conversion.

  • Own the end-to-end Agentic Shopping strategy, focusing on AI-driven experiences that boost engagement and conversion.
  • Must-have: Proven expertise in AI agents and SEO/AI search.
  • Standout: Cross-functional leadership with product, marketing, analytics and tech collaboration.

Job Description

Responsibilities

  • Develop and lead the vision for Agentic Shopping, leveraging emerging technologies and AI-driven experiences to enhance customer engagement and conversion.
  • Define and execute comprehensive strategies for SEO, AEO, and GEO to maximize organic growth, visibility, and relevance across digital channels.
  • Identify and prioritize opportunities to optimize omnichannel shopping experiences, ensuring our products and services are discoverable and compelling to target audiences.
  • Partner with cross-functional teams—including product, marketing, analytics, and technology—to align on strategic objectives and drive innovation.
  • Monitor industry trends, the competitive landscape, and evolving customer behaviors to inform strategy and maintain a leadership position in digital shopping.
  • Identify opportunities to transform the way we deliver experiences through the use of AI.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Analytics, Finance, or a related field.
  • 7+ years of experience in digital marketing, with a focus on conversion strategies and innovation.
  • Demonstrated expertise in AI agent technologies (e.g., conversational AI, recommendation engines, autonomous shopping agents).
  • Proven track record in SEO, AI search, or related search optimization disciplines.
  • Strong analytical, problem-solving, and strategic planning skills.
  • Experience launching new digital products or features, with a customer-centric approach.
  • Ability to manage multiple initiatives simultaneously and deliver results within tight deadlines.
  • Skilled at building and maintaining strong partnerships across cross-functional teams; recognized as a collaborative team player.
  • Adaptable to continuously changing priorities and fast-paced environments.
  • Excellent written and verbal communication skills, including executive-level presentation abilities.

Preferred

  • Demonstrates a deep understanding of AI-driven consumer behaviors and trends.
  • Stays ahead of industry developments, proactively identifying new opportunities and championing a culture of experimentation.
  • Is highly curious, innovative, and never settles for “good enough.”
  • Is both data-driven and creative, able to connect analytics to actionable marketing strategies.
  • Constantly pushes boundaries and explores “what could be” to foster innovation.
  • Is a strong strategist who can effectively communicate technical concepts to non-technical audiences.
  • Possesses exceptional presentation-building skills, able to distill complex ideas into clear, compelling executive summaries.
  • Is comfortable with ambiguity and thrives in environments of rapid change.

Benefits

  • comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.

Marketing Team

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