Responsibilities

• Own and evolve the omnichannel marketing strategy across owned channels, ensuring a consistent experience on and off the offer hub
• Define and optimize end-to-end customer journeys from discovery to activation to redemption and value realization
• Scale personalized and dynamic messaging through targeting, testing, and journey orchestration
• Establish frameworks to integrate card offers and merchant-funded offers into marketing plans and customer experiences
• Guide offer merchandising strategy, including curation, presentation, and placement across key customer touchpoints
• Partner with product leaders to translate customer and product signals into marketing priorities for audiences, messaging, channels, and placements
• Develop messaging frameworks and write high-quality creative briefs to enable consistent execution across internal teams and agency partners
• Build and operationalize planning cadences, intake and briefing processes, governance, and decision-making routines from ambiguity
• Define success metrics and measurement approaches; use performance insights to drive continuous optimization
• Serve as the primary marketing strategy partner for the media and partner marketing team to align partner goals with customer experience strategy

Requirements

• 7 or more years of experience in marketing strategy with ownership of multi-channel strategy across owned channels
• Proven ability to translate customer insights and product signals into clear marketing priorities and plans
• Strong experience with personalization, targeting, lifecycle marketing, and journey-based messaging
• Demonstrated strength in measurement and experimentation, including test design and performance optimization
• Ability to create messaging frameworks and write clear, actionable creative briefs
• Experience building operating processes and ways of working in ambiguous or new spaces
• Strong cross-functional leadership skills and ability to influence without direct authority in matrixed environments
• Comfortable aligning diverse stakeholders to decisions, timelines, and shared success metrics
• Strong analytical thinking paired with customer-first storytelling and positioning skills
• Experience leading teams, including coaching, development, and performance management

Preferred

• Experience in ecommerce, retail, shopping, or offer-led ecosystems
• Background in offer merchandising, curation, and customer value messaging across digital placements
• Track record driving dynamic content strategy across owned channels using targeting and testing
• Experience partnering with media solutions, partner marketing, or monetization teams to integrate partner messaging into customer journeys
• Familiarity with using audience segmentation and propensity signals to improve relevance and performance
• Experience building scalable briefing and governance models that improve speed to market
• Demonstrated success improving activation and redemption through lifecycle optimization

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility.
• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.