Responsibilities

• Own and evolve the omnichannel marketing strategy across owned channels, ensuring a consistent experience on and off the offer hub
• Define and optimize end-to-end customer journeys from discovery to activation to redemption and value realization
• Scale personalized and dynamic messaging through targeting, testing, and journey orchestration
• Establish frameworks to integrate card offers and merchant-funded offers into marketing plans and customer experiences
• Guide offer merchandising strategy, including curation, presentation, and placement across key customer touchpoints
• Partner with product leaders to translate customer and product signals into marketing priorities for audiences, messaging, channels, and placements
• Develop messaging frameworks and write high-quality creative briefs to enable consistent execution across internal teams and agency partners
• Build and operationalize planning cadences, intake and briefing processes, governance, and decision-making routines from ambiguity
• Define success metrics and measurement approaches; use performance insights to drive continuous optimization
• Serve as the primary marketing strategy partner for the media and partner marketing team to align partner goals with customer experience strategy