Responsibilities

• Revenue leader with track record of measurable commercial outcomes including contribution to pipeline, customer acquisition, long term customer- and enterprise- value capture
• Develop and execute comprehensive marketing strategies to meet revenue objectives and increase market share
• Market Intelligence: Conduct market research to analyze trends, competitor activity, voice of the customer, customer needs and behavior
• Evaluate role of technology, AI, and machine learning for scaling and automating key processes of marketing analyses, processes and customer experiences
• Establish value proposition and core positioning across markets and partner channels
• Work with C-suite and department heads (sales, product, finance, service) to align marketing with business goals and translate corporate objectives into a multi-year GTM plan spanning Direct Sales, Indirect Sales, National Accounts, and Marketing
• Select and manage relationships with third parties to support marketing initiatives
• Oversee all brand-related activities ensuring consistent, high-quality messaging across all channels
• Develop plans and ensure customer experience reinforces brand goals and customer satisfaction across the customer order and buying lifecycle
• Oversee design and creative direction in support of brand, campaign and customer communications

Requirements

• Minimum 15+ years of progressive B2B marketing experience, with at least 5 years in a VP-level leadership position
• Track record of managing a $50M+ marketing-influenced revenue pipeline, and hitting quarterly pipeline targets
• Direct experience managing an annual marketing budget of at least $5M+, with full accountability for return on ad spend (ROAS), campaign ROI, and customer acquisition cost (CAC)
• Minimum 10 years of experience directly hiring, managing, and scaling a team of 10 to 20 full-time marketing professionals, in addition to managing external technical and agency partners
• Hands-on experience selecting, implementing and directing the support of front-end technology stack for marketing, website, and related solutions including headless CMS, marketing automation, structured and unstructured analytics platforms, and related apps required to support the function
• Experience in product companies that combine hardware, software, and services, particularly recurring revenue or SaaS components
• Proven experiences marketing solutions to both executive level and field-based buyers and influencer personas
• Success integrating acquisitions or launching adjacent product lines
• Construction related experiences a plus
• Location eligibility: reside in Florida, Georgia, Maine, Massachusetts, New Jersey, New York, North Carolina, Ohio, or South Carolina

Benefits

• Hybrid schedule
• Medical insurance plan options
• Health Savings Account and Flexible Spending Account options
• Employer HSA contribution for eligible employees enrolled in an HSA-compatible plan
• Dental insurance
• Vision insurance
• Basic life and AD&D insurance
• Voluntary life and AD&D insurance options
• Short-term and long-term disability insurance
• Voluntary accident, critical illness, and hospital indemnity insurance options