Responsibilities

• Growth Strategy & Enablement: Lead cross-functional initiatives, launch new channels, optimize customer journeys, and explore untapped markets.
• Revenue & ROI Leadership: Own the multi-year lead generation roadmap and the Medicare P&L, driving profitability.
• Data-Informed Leadership & Partnerships: Deliver analytics-based recommendations to senior leaders, align spend with strategy, and manage media/partner relationships.
• Digital Strategy & Transformation: Architect a diversified lead-source strategy in collaboration with the Digital team and Channel leads.
• Stakeholder & Team Enablement: Communicate strategy up, across, and down, mentoring internal teams and driving cross-functional collaboration.
• Compliance & Risk Oversight: Act as the final internal authority for Marketing Compliance and ensure creative assets meet standards.
• Operations Alignment: Synchronize marketing spend optimization with sales ops and workflow teams to ensure lead delivery.
• Strategic Negotiations: Lead negotiations with external media agencies and affiliates to secure lead quality and commitments.
• Market & Competitor Insight: Identify new lead sources and digital strategies ahead of industry trends.
• Customer Segmentation & Profiling: Lead data science efforts to uncover high-ROI pockets and translate them into actionable marketing plans.

Requirements

• Bachelor’s degree (MBA preferred)
• 12+ years of progressive leadership experience with multi-disciplinary teams in marketing or operations
• Proven ability to manage and deliver against a budgeted P&L
• Experience as both a contributor and a coach, able to execute while influencing others
• Strong business and financial acumen with operational discipline
• Proven leadership skills to drive optimal business performance
• Experience coordinating cross-functional teams and aligning strategy with execution
• Ability to present complex analyses to senior leadership in a clear, actionable way
• Comfort with rapid decision-making and high-stakes negotiations

Preferred

• MBA (preferred)
• Entrepreneurial mindset with hands-on willingness to roll up sleeves
• Strong written and verbal communication; comfortable engaging with the senior leadership team

Benefits

• Competitive Medical, Dental, and Vision Insurance
• HSA/FSA
• Voluntary Hospital Indemnity, Critical Illness, Accident Insurance, and Short Term Disability
• Voluntary Life Insurance for Self, Spouse and Dependent
• Company-paid Basic Life Insurance and Long Term Disability
• Retirement plan with employer match and profit share
• Tuition Reimbursement program
• Company perks and Discount program
• Engaging Wellness and Financial Education Resources
• Employee Assistance Program