Responsibilities

• Program Lifecycle Management: Treat nonprofit services and fundraising campaigns as product offerings. Define their value propositions, target candidates, and market positioning.
• Go-to-Market (GTM) Strategy: Lead the launch of new initiatives, ensuring cross-functional alignment between the programs, development, and communications teams.
• Market Intelligence: Conduct competitive analysis and constituent research to identify unmet needs within the community we serve.
• Storytelling with Purpose: Translate RoboNation's programs and workforce development initiatives into compelling, action-oriented narratives that resonate with donors, partners, and beneficiaries.
• Brand Integrity: Maintain a cohesive visual and verbal identity across all touchpoints, ensuring the organization is recognized as a leader in the robotics and workforce development space.
• Data-Driven Decision Making: Establish KPIs for all marketing expenditures.
• Digital Ecosystem Management: Oversee the website, SEO/SEM, email automation, and social media strategy to drive organic and paid growth.
• Team Development: Mentor and manage a high-performing team of creative, digital, and communication professionals.
• Cross-Functional Partnership: Work closely with the Communications and Development staff to align marketing efforts with fundraising goals and the Program team to ensure service delivery matches brand promises.

Requirements

• The "Product" Lens: 10+ years of marketing experience, with a significant portion (3-5+ years) specifically in Product Marketing roles within Education, Tech, or consumer goods.
• Education: Bachelor’s degree in Marketing, Business, or Communications (MBA preferred).
• Proven Track Record: Experience taking a product or service from concept to market success with measurable ROI.
• Analytical Rigor: Proficiency with CRM systems (Salesforce, Raiser's Edge), Google Analytics, and marketing automation tools (HubSpot, Marketo).
• Messaging Mastery: Ability to simplify the "why" and "how" of a nonprofit’s mission into a "must-have" value proposition.
• Adaptive Mindset: The wit and agility to navigate the resource constraints of a nonprofit while maintaining "Big Tech" standards of excellence.

Benefits

• a fast-paced, collaborative environment where creativity is required and curiosity is rewarded.
• We’re a small team making a massive global footprint.
• We will give you the autonomy to lead, the space to innovate, and the satisfaction of seeing your projects come to life on the world stage.