Responsibilities

• Accountable for planning, development, and implementation of all of the credit union’s marketing strategies, marketing technology tools (e.g., marketing automation platform and ancillary digital communication tools), marketing communications and public relations activities, both external and internal.
• Oversees the development and implementation of all support materials and services for the credit union in the areas of marketing, communications and public relations
• Directs the efforts of the marketing, communications and public relations team and coordinates at the strategic and tactical levels with the other functions of the Organization.
• Oversees the strategy and deployment of all charitable giving and other social mission related functions, including the Advia Foundation, nonprofit organization partnerships, and community sponsorships.
• This position aids in efforts to meet the strategic goals of the credit union, including providing outstanding service to internal and external members as defined by living and demonstrating the core values of the credit union; Act with Integrity, Drive Progress, Build & Strengthen Relationships and Keep People at the Core.
• Provides strategic vision and leadership to managers and individual contributors in their downline by inspiring and building a high-performing team. This includes but is not limited to maximizing productivity, efficiency, and innovation within the scope of the departments responsibility while staying connected to the credit union's strategic vision, mission, and goals. Cultivates a learning environment that supports professional development, continuous skill building, and career growth. Promotes collaboration and effective communication within the team and across departments.
• Develops and manages the annual marketing and promotional budget associated with external advertising, market entry tactics, new member acquisition, and member engagement.
• Contributes to the strategic development process, working with other senior leadership on the development and management of key scorecard initiatives (e.g., social mission and member sentiment/growth), and organizational updates to the full team.
• Oversees the relationship management of marketing related vendors, including but not limited to media purchasing agency, print vendors, and marketing technology vendors (e.g., marketing automation platform).
• Oversees all new digital communication tactics, including social media engagement tools as well as innovative tactics such as SMS (text), push notifications, digital banking ads, etc.

Requirements

• Experience 10 years to 15 years of similar or related experience, including preparatory experience.
• Education/Certifications/Licenses A college degree.
• Interpersonal Skills Work frequently involves contacts requiring considerable discussion of problems, material presentations, and resolving issues impacting multiple departments or divisions. The ability to motivate or influence others is a material part of the job, requiring a significant level of professional diplomacy, trust and relationship. Obtaining cooperation and agreement (internally and/or externally) is an important part of the job and an expert level of interpersonal and written communication skills are critical to the success of this position.
• Physical Requirements Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs. Must be capable of climbing / descending stairs in emergency situation. Must be able to operate routine office equipment including telephone, copier, facsimile, and calculator. Must be able to routinely perform work on computer for an average of 4-6 hours per day. Must be able to work extended hours whenever required or requested by management. Must be capable of regular, reliable and timely attendance.
• Working Conditions Must be able to routinely perform work indoors in climate-controlled private office with minimal noise.
• Mental and/or Emotional Requirements Must be able to perform job functions independently and work effectively either on own or as part of a team. Must be able to plan and direct the work activities of self and others. Must be able to read and carry out various complicated written and oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on both internal and external confidential matters.

Benefits

• Health & Wellness
• Medical, dental, and vision insurance to keep you and your family healthy.
• Financial Peace of Mind
• 401(k) with company match, life insurance, and disability coverage.
• Time Off
• Generous paid time off (PTO), paid holidays, and paid parental leave.
• Professional Growth
• Learning and development programs, plus tuition reimbursement to support your career journey.
• Additional Perks
• Free Telemedicine