Responsibilities

• Develop and execute the lead generation plan for the Term Life division and ensure that the plan maximizes SelectQuote profitability, manages lead generation costs within budgeted goals, and returns the greatest ROI on the marketing investment
• Continually optimize the marketing plan based on daily performance results to ensure the maximum ROI for SelectQuote
• Partner with the sales, sales operations and workflow management teams to ensure that lead goals are being met each day and make intra-day and intra-week adjustments as needed to meet targets
• Oversee and drive strategy for internal teams and external partners who deliver SelectQuote leads to ensure they are meeting lead quality, lead quantity, and financial objectives
• Manage an internal network of marketing and analytics teams to develop and execute on the plan. These teams will help support this position by helping to identify new lead sources, develop new creative, and evaluate new digital and offline media strategies
• Collaborate with internal Go-to-Market Strategy and Creative teams to target specific customer segments, and promote new and existing life insurance or financial service product lines
• Manage the marketing P&L for the Term Life division of SelectQuote
• Collaborate with leadership to define strategic objectives, success metrics, tactical plans, and marketing budget to support the growth objectives of the division
• Develop the monthly and annual lead generation plan in support of the defined goals of the division
• Continually evaluate and optimize performance across the marketing plan to ensure the highest possible return on the marketing investment

Requirements

• Bachelor’s degree (MBA preferred)
• 10+ years of progressive management experience in finance, operations, or marketing
• Demonstrated ability to manage and deliver against a budgeted P&L
• Demonstrated leadership skills to drive optimal business performance
• Strong communication skills and aptitude to matrix manage internal resources
• Self-motivated with an extremely strong sense of urgency
• Ability to manage multiple priorities at the same time

Preferred

• MBA preferred
• Entrepreneurial spirit – creativity to identify opportunities and willingness to roll up your sleeves to execute
• Strong analytical skills
• Experience managing external partners and willingness to have tough conversations to get results

Benefits

• Competitive Medical, Dental, and Vision Insurance
• HSA/FSA
• Voluntary Hospital Indemnity, Critical Illness, Accident Insurance, and Short Term Disability
• Voluntary Life Insurance for Self, Spouse and Dependent
• Company-paid Basic Life Insurance and Long Term Disability
• Retirement plan and Employer match contribution with Profit Share
• Tuition Reimbursement program
• Company perks and Discount program
• Engaging Wellness and Financial Education Resources
• Employee Assistance Program