Responsibilities

• Meet regularly with the CEO to discuss department performance, emphasis on ROI for Paid Search investments, including cases and admissions generated from collective efforts.
• Access to join high level Monthly Operating Reviews for areas of interest.
• Manage the integration of development of various brands and their marketing director/marketing lead – this includes supervision over entire suite of marketing services.
• Responsibility for paid search and digital development vendors including performance and performance management.
• Responsible for quarterly board meeting presentation buildout in conjunction with internal department colleagues and external vendors.
• Collaborate with Executive Leadership on the planning and implementation of annual marketing and content strategies and brand development initiatives to drive leads, generate conversions, and improve key performance indicators (KPI).
• Strategize, produce, manage, and synchronize marketing and content initiatives for all internal and external outlets, enact agility in messaging and deepening the brand experience in person and online ensuring owned, earned, and paid efforts deliver in accordance with projected growth.
• Oversee Marketing Leadership Team, Content and Social Media team members, Graphic Designers, Writers, Editors, Marketing Assistants, Content Coordinators, Analysts, Cross-Departmental Admissions Team Call-Audits, and all freelance or vendor contributors, and any additional team members as needed to drive efficiencies and productivity in team workflow and deliverables.
• Apply SEO best practices for optimum content production and placement, campaign management, ensuring owned and earned channels evolve steadily to drive ROI.
• Generate a fluid content calendar and editorial plan while coordinating with all departments and agencies, both internal and external, to map content and allow for timely spontaneity in content production.

Requirements

• Must have a Bachelor’s degree in Marketing or related field.
• Master’s preferred.
• Must have a minimum of eight (8) years of marketing experience.
• Three (3) to five (5) years of the marketing experience must include leading a multifaceted marketing team required .
• OR, if no Bachelor’s degree:
• Must have a minimum of ten (10) years of marketing experience.
• Three (3) to five (5) years of the marketing experience must include leading a multifaceted marketing team required .
• Proven leadership in Marketing and Content fields, with a firm command of branding, marketing strategy, content strategy, team mobilization, PR strategy, SEO best practices, communications messaging, content creation, digital know-how , publishing, and content proliferation.
• Impeccable written, verbal, and visual aesthetic sensibilities.
• Proven skills in communication and team cohesion to energize and activate creativity and initiative and proven leadership skills that empower, construct, and are supportive.