Responsibilities

• Develops and executes strategic marketing direction to include marketing reinvestment, direct marketing, advertising, public relations/community relations, and entertainment for the properties, which generates trial and builds long-term relationships with customers and strengthens the brand value.
• Develops and implements annual marketing plan for the property that supports the overall brand strategy for the company.
• Drives improved program results in all areas of responsibility through staff development and training programs, and establishes methods, procedures, and guidelines to maintain desired standards and high-quality service; monitors results through inspection, evaluation, and analysis. Makes changes if necessary to achieve results.
• Responsible for assessing, anticipating, and reacting to the competitive marketplace regarding marketing strategies, programs, campaigns, and promotions.
• Leads departments through active participation.
• Management accountability for all team members for day-to-day and long-term operations to include hiring, training, and developing employees, which includes coaching, mentoring, and appropriate performance management up to and including separation.
• Ensures appropriate iT resources are available to run programs.
• Familiarization with all company brand programs and systems, and provides input to improve brand direct marketing efforts.
• Responsible for the overall integrity of daily operations, offers, and customer database information.
• Financial results that meet or exceed budget expectations for revenue generation and cost control.

Requirements

• Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university; MBA required.
• Seven years of progressively more challenging experience in a senior marketing role with direct responsibility for revenue generation.
• Experience within the casino industry.
• Ability to understand and analyze Budget and P&L Statements and competitive information, and develop plans with measurable results.
• Proven managerial and critical thinking skills required.
• Must possess excellent employee relations skills.
• Ability to respond calmly and make rational decisions when required.
• Teamwork-ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day-to-day operations.
• Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment.

Benefits

• wellness programs designed to support our team members' financial, physical, and mental well-being.
• day-one medical coverage
• 401(k) matching
• annual performance bonus
• Paid time off is earned according to the local policy and increases with the length of employment.