Responsibilities

• MARKETING STRATEGY, CAMPAIGN LEADERSHIP AND CREATIVE DEVELOPMENT - Collaborate with founder to define, refine, and lead Milk Bar’s master brand strategy—establishing brand vision, voice, positioning, personality, and aesthetic to ensure a clear, differentiated, and enduring market presence.
• Guide cross-functional marketing strategy development—ensuring positioning, messaging, and creative direction translate into high-impact campaigns, channel strategy, and measurable growth outcomes.
• Develop, along with key stakeholders, the Milk Bar story and thread through all consumer-facing communications touchpoints. Ensure consistency across Retail, eComm and Partnerships.
• Support creation of compelling seasonal campaigns for major brand launches, holidays and other milestones.
• Lead social media storytelling, channel and content strategy across established and emerging formats.
• Collaborate with the Creative team, which delivers the marketing content for the organization.
• Provide strategic insights and positioning for creative campaign development, and provide high level feedback on campaign and creative assets to ensure consistency and integration to cross-channel / masterbrand messaging and strongest possible consumer message and brand voice.
• Execute thoughtful and strategic founder positioning in conjunction with Milk Bar’s key objectives and growth priorities. Amplify positioning between Milk Bar brand and founder moments.
• Own total traffic strategy and accountability (retail + digital).
• Oversee organic social, influencer, and PR strategy.

Requirements

• 10+ years of progressive marketing leadership experience, including senior leadership roles overseeing multiple marketing disciplines in omnichannel DTC brands, retail, or CPG environments.
• Experience in brand management, campaign development, and content strategy.
• Proven experience leading and integrating creative, digital, performance marketing, lifecycle/CRM, and field marketing.
• Strong operational and organizational leadership skills with a track record of building scalable processes.
• High financial acumen with the ability to connect marketing investment to business outcomes.
• Exceptional communication, influence, and stakeholder management skills.
• Ability to thrive in a fast-paced, entrepreneurial, and highly collaborative environment.