Vice President Marketing Manager, Business Banking

Columbus, OH (Unknown)

Salary Not AvailableSenior Level4+ years expFull time

Posted 6 weeks ago

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Job Summary

Own education-first security marketing to lift client experience and adoption; drive cross-functional campaigns with clear OKRs, and maintain consistent security messaging with product and xLOBs.

  • Own multi-channel campaigns and education initiatives across product, servicing, analytics, and channels to improve engagement and tool adoption.
  • Define and track marketing OKRs and KPIs with education as the core lever, delivering senior-management learnings and campaign impact.
  • Align messaging with Product and xLOB stakeholders and lead agency and internal briefs to ensure consistent client-facing security education.

Job Description

Responsibilities
  • Proactively identify opportunities where security marketing and education can improve client experience, satisfaction, and retention
  • Articulate and deliver strategies to achieve business OKRs and marketing KPIs, with an emphasis on educational engagement and tool adoption.
  • Define and maintain consistent client-facing security messaging in partnership with Product and xLOB stakeholders.
  • Partner with internal marketing teams to formulate new ideas and deliver innovative, education-first campaigns.Work closely with product, servicing, analytics and channel execution partners to launch campaigns flawlessly
  • Manage multi-channel execution (from concept development to delivery) including working across multi-functional teams, while ensuring a strong control environment
  • Lead internal and external agency briefings, with clear objectives tied to client education outcomes.
  • Support reporting across initiatives and develop and present senior management presentations and learnings.
Requirements
  • 4 year degree in Business Management or Marketing with 5+ years of marketing experience and expertise in driving strategy and innovation
  • Strong knowledge in all aspects of marketing management, including creative development, targeting/segmentation, testing/optimization, omni-channel delivery and reporting/analysis
  • Proven ability to take initiative, influence others, and achieve results in a cross-functional environment.
  • Strong problem-solving skills; thrives in challenging environments.
  • Comfort navigating ambiguity/white space and pivoting as priorities change.
  • High curiosity and a continuous improvement mindset.
Preferred
  • Develops strong partnerships; leads through collaboration; recognized as a team player
  • Willingness to roll up their sleeves to help set strategic direction while being closely involved with implementation
  • Passion for testing, learning, and taking calculated risks to improve educational impact and adoption.
  • Enjoys building from the ground up and operating with a “startup mentality.”
Benefits
  • We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
  • Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
  • We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
  • Additional details about total compensation and benefits will be provided during the hiring process.
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JPMorganChase

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With a history tracing its roots to 1799 in New York City, JPMorganChase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets. We serve millions of customers and many of the world’s most prominent corporate, institutional, and government clients daily, managing assets and investments, offering business advice and strategies, and providing innovative banking solutions and services.Social Media Terms and Conditions: https://bit.ly/JPMCSocialTerms© 2024 JPMorgan Chase & Co. All rights reserved. JPMorganChase is an Equal Opportunity Employer, including Disability/Veterans.

New York, New York, USA
219K employees (4,490 in marketing)
81% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
2.3M
Traffic Source Mix
Search
32.4%
Direct
41.2%
Referral
25.5%
Social
0.4%
Paid
0.4%

Headcount Trend

Current headcount: ~218.8K

Marketing Team

Marketing Team Size
2,953 (1% of company)
Median Career Experience
25 years
Median Tenure
8.6 years
Marketing Roles Posted (Last 30 Days)
52

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