Responsibilities

• Formulate and implement the overall marketing strategy and annual promotional plans.
• Enhance the Association’s brand image and industry influence, and expand its international market reach.
• Lead digital marketing, content marketing, public relations, and brand-building initiatives.
• Plan and promote industry forums, summits, seminars, and business networking events.
• Establish and maintain collaborative relationships with industry organizations, enterprises, universities, and research institutions.
• Analyze market trends and industry dynamics to provide strategic recommendations for the Association’s development.
• Manage the marketing budget and optimize resource allocation to maximize marketing efficiency.
• Lead and mentor the marketing team, fostering a high-performance team culture.
• Support member acquisition and partner development efforts to enhance member value and engagement.

Requirements

• Bachelor’s degree or higher in Marketing, Business Administration, International Business, or a related field.
• 20+ years of experience in marketing, brand management, or business development.
• Experience in international market promotion and brand building is highly preferred.
• Familiarity with the technology sector, high-end manufacturing, or the operational models of industry associations is highly preferred.
• Excellent communication, coordination, team management, and project execution skills.
• Ability to work effectively in an international and multicultural environment.
• Possession of a strategic mindset and a results-oriented approach.

Preferred

• Experience in international market promotion and brand building is highly preferred.
• Familiarity with the technology sector, high-end manufacturing, or the operational models of industry associations is highly preferred.