Responsibilities

• The Vice President of Marketing is responsible for leading the development and execution of Complete Care's enterprise marketing strategy in support of the organization's growth objectives.
• Reporting to the Chief Growth & Strategy Officer, this leader translates enterprise growth priorities into coordinated brand, communications, digital, creative, reputation, and recruitment marketing strategies that produce measurable results.
• The Vice President creates and leads an integrated Marketing organization, establishes consistent brand standards across the enterprise, and partners closely with Business Development, Operations, Human Resources, Clinical Leadership, and Executive Leadership to strengthen market position, support occupancy growth, engage internal and external audiences, and elevate the Complete Care brand.
• Ø Develop and execute the enterprise marketing strategy in alignment with Complete Care's growth strategy and organizational priorities
• Ø Translate enterprise growth priorities into integrated marketing plans, campaigns, communications, and measurable deliverables
• Ø Create and lead one integrated Marketing organization with shared priorities, clear accountability, and consistent performance standards
• Ø Lead enterprise brand strategy and ensure consistent application of Complete Care's brand identity, voice, messaging, and standards across all locations and channels
• Ø Oversee Marketing & Creative Services, Brand & Communications, Digital Marketing, Social Media, Public Relations, Reputation Management, and Employer Branding
• Ø Serve as the organization's senior marketing subject-matter expert and advisor to the Chief Growth & Strategy Officer and Executive Leadership
• Ø Partner with Business Development and Operations to develop market-specific marketing plans that support occupancy, referral growth, service line growth, and local market priorities

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field required; Master's degree preferred
• Minimum five years of progressive marketing leadership experience, including leading a multi-functional marketing team
• Experience leading brand, communications, digital marketing, public relations, creative services, reputation management, and marketing analytics
• Demonstrated ability to integrate multiple marketing functions under one strategic vision and build strong partnerships with Operations and Business Development
• Strong financial acumen with experience managing budgets, vendors, agencies, marketing technology, and return-on-investment measurement
• Exceptional executive communication, organizational leadership, change management, and stakeholder management skills

Preferred

• Master's degree preferred
• Healthcare, senior care, post-acute care, or complex multi-site organizational experience strongly preferred