Vice President, Marketing & Communications at FOUNDATION FOR THE CAROLINAS | Charlotte, NC

FOUNDATION FOR THE CAROLINAS

Vice President, Marketing & Communications

Charlotte, NC (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive strategic marketing and communications leadership for the Carolina Theatre and Belk Place Civic Campus, aligning branding, media, and digital programs with FFTC goals.

Owns annual plan and KPIs shaping theatre and civic programming.
Must-have: 7–10 years in marketing/PR, theatre industry preferred.
Standout: Manages a team, agency partnerships, and cross-functional collaboration to advance public-facing initiatives.

Job Description

Responsibilities

Establishes annual marketing and communications plan and strategy, creating and achieving measurable KPIs that advance the goals of the Carolina Theatre
Creates and executes strategy to strengthen alignment between Carolina Theatre programming and the Foundation’s goals and civic programming, ensuring a holistic view of all events and programming.
Ensures appropriate branding of the Carolina Theatre, Belk Place civic campus, and related entities, and ensures alignment to Foundation For The Carolinas’ brand.
Provides strategic communications oversight and support for FFTC’s civic programming
Oversees Carolina Theatre website content management, social media management, email campaigns, graphic design, media management, and public relations management
Oversees and participates in the implementation of all printed and digital communication and marketing materials with FFTC coordination
Works to create a theatre marketing style guide, calendar and standard template for announcements and marketing
Oversees all theatre social media campaigns, establishes and maintains relationships with local and national influencers, and identifies opportunities to partner with other social media voices, channels and brands
Oversees and executes all theatre media efforts – writes and distributes news releases; proactively pitches media; responds promptly to media requests and works closely with media to identify appropriate spokespersons; and coordinates interviews and media events
Collecting and analyzing marketing data to inform strategies and tactics

Requirements

7-10 years marketing and public relations experience, preferably within the theatre industry
Bachelor’s degree preferred in Journalism, Communications, Marketing or related field
Strong sense of project management, leadership and organizational skills
Ability to create strategic plans as well as to implement tactics
Ability to delegate tasks and responsibilities as appropriate
Comfortable learning new technology applications
Superior written and verbal communication skills
Proven experience in creating and executing marketing and communications campaigns that result in measurable success
Experience with design programs, such as Adobe Creative Suite, preferred
Experience with website content management systems, such as WordPress, and social media management systems, such as Hootsuite

FOUNDATION FOR THE CAROLINAS

Remarkable impact is the heart of Foundation For The Carolinas’ mission – and the driving force behind our mission is the collective impact of thousands of nonprofits, families, companies and organizations who partner with us to amplify the power of giving.Since 1958, FFTC has served as a catalyst for charitable good in our region and beyond. A community foundation deeply dedicated to the collective strength of communities, Foundation For The Carolinas drives remarkable impact by growing philanthropy, catalyzing unique civic and social change, fostering sustainability and leading the philanthropic sector. Above all else, we strive to be a beloved and trusted community partner.

Founded in 1958

Charlotte, North Carolina, USA

110 employees (10 in marketing)

www.fftc.org