Responsibilities

• Build & Scale Demand Generation for Revenue Growth
• Design and lead an AI-driven demand generation engine, leveraging predictive analytics, automation, and hyper-personalized outreach at scale.
• Develop a multi-channel strategy that includes intent-based marketing, outbound AI-driven prospecting, and dynamic campaign orchestration.
• Redefine marketing funnel efficiency, ensuring a seamless transition from MQL to SQL to closed-won revenue, optimizing conversion rates at every stage.
• Experiment with emerging pipeline strategies, including community-led growth, influencer-driven campaigns, and direct engagement with high-value accounts.
• Transform Field & Digital Marketing into a Revenue Machine
• Lead field marketing execution, ensuring regional sales teams are equipped with tailored, high-impact marketing programs.
• Optimize events for direct pipeline impact, shifting from traditional brand awareness to high-conversion field activations.
• Oversee performance marketing, paid media, and account-based marketing (ABM) to ensure targeted, high-quality customer acquisition at scale.
• Leverage AI and automation for digital marketing, ensuring data-driven, dynamic content delivery that matches customer intent.
• Own Product Marketing & Competitive Positioning

• Lead the product marketing function, defining market positioning, messaging, and competitive differentiation for Chainalysis's platform across government, financial services, and enterprise segments.
• Develop and execute go-to-market strategies for new product launches, feature releases, and platform expansions.
• Own competitive intelligence, ensuring the sales organization is equipped with battlecards, objection handling, and differentiated value propositions.
• Partner closely with Product to translate technical capabilities into compelling customer-facing narratives that drive pipeline and accelerate sales cycles.
• Build a world-class sales enablement engine, ensuring field teams have the positioning, content, and tools to win.

• Drive Marketing-Sales Alignment & Accountability
• Establish a unified demand generation framework, ensuring seamless collaboration with Sales, and RevOps.
• Implement a real-time revenue attribution model, providing clear visibility into marketing's contribution to pipeline and closed deals.
• Ensure every marketing dollar is accountable, with transparent ROI tracking across all owned, paid, and earned media channels.