Responsibilities

• Responsible for providing the forward-looking Brand strategy, leading, planning and executing all brand management, marketing and development activities for assigned Product Lines;
• Acting as the hub for select brands, this role will collaborate with Sales, Product Development, Operations, and other cross-functional teams to achieve successful results;
• Lead product commercialization process for assigned Product Lines/brands, ensuring integrity of product launch milestones; target cost/margins, while delivering market-relevant product solutions with a strong price/value perception;
• Identify growth opportunities and white space product/category opportunities to guide marketing and development teams;
• Lead line plan architecture, profit and loss management, asset development, content and digital programs;
• Create line plans, forecasts, and growth plans for assigned Product Lines;
• Create and manage marketing plans, budgets and analysis for all initiatives;
• Act as the Brand/Product ambassador;
• Key Liaison for licensor relationship for assigned Product Lines, maximizing partnership;
• Identify and recommend consumer-focused product marketing trends, competitive threats and new product and packaging opportunities and strategies to drive growth of new and existing product categories;

Requirements

• Bachelor’s degree in Marketing or related field is preferred
• Masters degree in Marketing or related field is a plus
• Minimum of 10 years of marketing experience, preferably in toy industry
• Minimum of five (5) years of marketing leadership experience
• Experience in gaming, boy brands, and action figure categories
• Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
• Experience in building brand awareness and recognition
• High proficiency in MS Office, including Word, Excel, Outlook, PowerPoint, and SharePoint

Preferred

• Gaming experience is a plus
• Masters degree in Marketing or related field is a plus

Benefits

• Competitive Base Salary
• Discretionary Performance Based Bonuses
• Medical, Dental, Vision Benefits
• 401k
• Vacation and Holiday Time Off