Responsibilities

• Conceptualize breakthrough, culturally resonant ideas that redefine client positioning and generate meaningful earned impact — from premium press placements to culturally relevant moments that extend beyond paid influencer deliverables.
• Push teams and clients toward breakthrough thinking, identifying white space opportunities and transforming insights into ownable, conversation-driving campaigns that generate measurable business impact.
• Drive enterprise-level, long-term communications strategy and architect tentpole campaigns for a portfolio of key clients across retainer and project-based engagements, ensuring alignment with broader business objectives.
• Serve as a senior strategic advisor to clients, setting vision, KPIs, success frameworks, and measurement standards.
• Establish and uphold a high creative bar across the agency, providing strategic and conceptual guidance that sharpens ideas, strengthens storytelling, and ensures all work is innovative, differentiated, and culturally relevant.
• Operate as a primary senior point of contact for clients and interagency partners, cultivating executive-level relationships built on trust, strategic counsel, and long-term partnership growth.
• Lead cross-disciplinary integration across Experiential, Paid Media and Press teams ensuring campaigns are cohesive, insight-driven, and performance-oriented.
• Drive business development efforts, leading new business pitches and proposal development in partnership with senior leadership and securing revenue growth. Identify organic growth opportunities within existing accounts and contribute meaningfully to agency revenue expansion.
• Oversee team structure and resourcing across accounts, mentoring junior team members while fostering a high-performance culture.
• Serve as an internal and external thought leader, shaping agency POVs, staying ahead of evolving industry trends, and elevating SGPR’s positioning within influencer marketing and PR.

Requirements

• Minimum of 8+ years of relevant experience within the influencer marketing and earned PR spaces (agency or in-house)
• negotiating contracts, creating and managing successful influencer campaigns, and maintaining a strong network of influencer, agent and media relationships
• Experience - Minimum of 8+ years of relevant experience within the influencer marketing and earned PR spaces (agency or in-house)
• Ability to monitor progress of personal and team deliverables as well as campaign pipelines and projects

Preferred

• Creativity – You are a bold, strategic thinker who consistently pushes beyond the expected to develop breakthrough ideas that elevate brands and spark conversation. You translate cultural insights into ownable, multi-channel campaign concepts that drive measurable impact and distinguish our clients in crowded markets. You know how to inspire teams, sharpen ideas through thoughtful feedback, and raise the creative bar across every brief — ensuring the work is not just executed well, but remembered.
• Strategic - You understand your clients’ businesses, able to provide counsel and guidance both in your plans and in ad-hoc conversations. You have a proven track record of developing strategic influencer and press campaigns that achieve client goals and KPIs - and keep clients coming back for more.
• Presentation Skills – You are a compelling, high-impact presenter who commands the room with confidence and clarity. You deliver persuasive narratives that captivate clients, build trust, and win business.
• Organized - You have the ability to monitor progress of personal and team deliverables as well as the status of campaign pipelines and projects. You provide project management to your team and to integrated teams when called upon, ensuring every individual is contributing to the team’s success.
• Detail-Oriented - Can spot a typo a mile away, diligent with formatting, double checks everything twice, and never forgets or misses a deadline. You implement systems that improve efficiency and quality across campaigns.
• Social Savvy - You have a deep knowledge of influencer trends, current and emerging social platforms, content formats, and analytics. You are constantly dreaming up innovative, engaging and creative campaign ideas rooted in compelling cultural insights that win business, generate earned media value and set a creative benchmark for the agency
• High-Impact Client Leader - You have strong verbal and written communication with the ability to instill client confidence on opportunities, projects, and tasks. You are comfortable taking calls with senior clients by yourself, leading and guiding discussions to actionable outcomes with clarity and authority, whether for a weekly status call or to deal with a difficult situation.
• Data-Driven - You analyze performance, develop insights and deliver reports with actionable insights, positioning influencer marketing and earned press as drivers of broader business and brand goals.
• Content & Trend Obsessed - You scroll TikTok for hours in your spare time, you have a list of dream influencers you’d love to work with someday, you’re the first to find a creator or content trend before they really pop off, you consume and are endlessly inspired by content & creators. You take all of this knowledge and connect the dots to your client, constantly suggesting ways to turn cultural trends into relevant, ownable campaigns that make others think, “wow I wish I thought of tha t !” .

Benefits

• - Atypical Time Off - Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
• - Deep Work Focus - Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
• - Comprehensive Benefits - A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
• - Innovation Leadership - Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
• - Vibrant Culture - Employee-led committees shape company policy and organize team celebrations from book clubs to outings