Responsibilities

• Develop and implement integrated, omnichannel marketing strategies with a focus on social media advertising but often spanning OOH, linear, CTV, and earned channels to drive brand and business outcomes.
• Lead the planning and execution of large-scale, multi-channel campaigns, ensuring strategic alignment and cohesive storytelling across paid, owned, and earned touchpoints.
• Provide senior-level counsel on channel strategy, audience targeting, and performance optimization.
• Partner with cross-functional teams (strategy, creative, media, data/analytics, and PR) to deliver fully integrated marketing programs.
• Partner with external agency partners as well client’s paid media agency
• Guide clients through regulatory and compliance processes, including MLR/FDA review cycles.
• Lead and mentor a high-performing, cross-functional team, providing strategic direction and professional development.
• Oversee large, complex integrated teams, ensuring seamless collaboration across functions and thoughtful deployment of talent based on strengths.
• Manage and steward significant client budgets, ensuring efficient allocation of resources across channels.
• Act as the senior escalation point for clients and internal teams, providing leadership in high-pressure situations.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, or related field.
• Minimum of 10 years in healthcare communications, with at least 5 years in senior account leadership roles overseeing complex, multi-stakeholder engagements.
• Demonstrated success leading large-scale, omnichannel pharma marketing programs across digital, paid media, linear, CTV, OOH, and PR.
• Deep experience managing complex media ecosystems and understanding channel roles across patient and HCP journeys.
• Proven ability to lead integrated marketing efforts across paid, owned, and earned channels.
• Strong experience working with creative colleagues and ability to develop processes that optimize the partnership
• Strong familiarity with data-driven marketing and campaign performance optimization.
• Experience navigating regulated pharma environments and MLR processes.
• Proven ability to build and maintain senior-level client relationships, acting as a trusted advisor and delivering measurable business impact.
• Advanced communication and presentation skills, capable of translating complex healthcare concepts into compelling narratives for diverse audiences.
• Commitment to fostering an inclusive team culture and mentoring junior talent to support professional growth and team excellence.

Benefits

• We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.
• Our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
• We’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.