Crurated Limited

Vice President of Growth Marketing

USA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive growth marketing leadership for a premium wine membership/platform, aligning multi-channel acquisition with lifecycle optimization.

  • Own cross-channel growth initiatives across paid, organic, and CRM.
  • Must-have: Senior experience in growth marketing or digital acquisition with budget responsibility.
  • Standout: Proven ability to scale premium or membership businesses internationally.

Job Description

Responsibilities

  • Build and execute acquisition strategy across paid, organic, referral, and partnership channels.
  • Increase member growth, repeat purchase rate, and customer lifetime value through lifecycle marketing.
  • Work closely with commercial and marketing leadership to align campaigns with new-market expansion and producer launches.
  • Use data, segmentation, and experimentation to improve conversion and retention.
  • Support brand storytelling around provenance, exclusivity, and direct-to-consumer access.

Requirements

  • Senior experience in growth marketing, performance marketing, CRM, or digital acquisition.
  • Proven ability to scale premium or membership businesses internationally.
  • Strong analytical skills and comfort working with commercial targets, forecasts, and budgets.
  • Familiarity with luxury, wine, or collectible consumer audiences.