Responsibilities

• Lead a core team responsible for strategic initiatives on a top retail brand
• Articulate departmental and customer segmentation and Media tactics
• Oversee development of program strategies across different teams
• Assume a lead role on core client teams and new business opportunities
• Maintain senior level relationship with publishers and clients
• Engage in public relations within the Media field
• Represent the agency within industry organizations
• Support relevant training sessions
• Establish long-term trust with clients

Requirements

• Four year degree (Master’s degree preferred)
• 6-12 years of Advertising and Marketing industry experience.
• Experience with retail business strongly preferred
• 3 years of staff management and team leadership
• Deep understanding of core media planning principles (e.g. audience segmentation, reach and frequency, media mix modeling, etc.)
• Expert level strategy development across channels - Linear TV, Streaming, Digital Video, Audio, Social, Display, Content. Upfront, OOH, Experiential, and Programmatic a plus
• Proven leadership ability and previous client relationship experience
• Exemplary verbal and written communication skills
• Time management and problem solving skills
• Proficiency in Excel, Word, PowerPoint, MRI, and CMR
• Track record of successful problem-solving skills
• Superior interpersonal and presentation skills
• Candidate must be open to travel as needed
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off