Vice President, Federal Marketing and Communications at CGI | Fairfax, VA | $190K/yr – $352K/yr

CGI

Vice President, Federal Marketing and Communications

Fairfax, VA (On-site)

$190K/yr – $352K/yrSenior Level15+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and scale CGI Federal Marketing & Communications as a data driven growth engine, directing federal GTM, BD alignment, and executive storytelling to win and retain federal clients.

Federal GTM & BD Ownership: shape market strategy from insights, competitive intel, and mission requirements to drive wins in Civilian and DoD spaces.
Integrated Campaigns & Compliance: lead demand gen, ABM, and deal marketing with Section 508 and program-marks adherence for federal pursuits.
Brand, Talent, and Narrative Leadership: govern brand consistency, executive communications, analyst/media outreach, and recruitment branding at the federal scale.

Job Description

Responsibilities

Serve as the senior MarCom advisor to CGI Federal Business Unit leadership.
Align marketing and communications strategies with federal market growth priorities, capture plans, and enterprise BD strategy.
Shape go to market strategies based on federal market insights, competitive intelligence, and mission requirements.
Modernize operations into a data driven, AI enabled, automated growth engine.
Strengthen demand generation, ABM, and deal based marketing efforts to support federal pursuits.
Drive an integrated, differentiated market narrative tailored to federal audiences.
Reinforce CGI as a global brand and a federal partner of choice through targeted thought leadership, media outreach, and analyst engagement.
Lead integrated campaigns that comply with federal requirements, including Section 508 and program marks.
Govern brand consistency and eliminate fragmented, low value activities.
Guide strategic storytelling, leadership messaging, and executive communications.

Requirements

Bachelor's degree
at least 15 years of progressive marketing leadership experience
significant experience supporting federal clients or federal focused organizations
Deep understanding of the Federal Civilian and DoD markets
Strong experience aligning marketing with business development, capture, and federal go to market strategies
Fluency in AI, analytics, and modern MarTech to enhance operational scale and performance
Exceptional executive communications, narrative development, and storytelling skills
Proven ability to lead high performing teams and manage complex budgets
Effective collaboration skills and executive presence

Benefits

Competitive compensation
Comprehensive insurance options
Matching contributions through the 401(k) plan and the share purchase plan
Paid time off for vacation, holidays, and sick time
Paid parental leave
Learning opportunities and tuition assistance
Wellness and Well being programs

CGI

Insights you can act on.Founded in 1976, CGI is among the largest IT and business consulting services firms in the world. We are insights-driven and outcomes-focused to help accelerate returns on your investments. Across hundreds of locations worldwide, we provide comprehensive, scalable and sustainable IT and business consulting services that are informed globally and delivered locally.We value your opinions and welcome your comments and questions on our posts here on LinkedIn. Please keep a polite, professional and constructive tone. We remove comments containing objectionable language and derogatory views. We do not allow content that is unrelated to the subject, and we remove discriminatory and racist comments as well as spam and advertising. Note that content on this page contains general information regarding CGI’s services and initiatives and should not be considered direct business advice. To engage in a discussion with one of our experts, please make a request through https://www.cgi.com/en/contact-us

Founded in 1976

CAN

70K employees

cgi.com