Vice President, eCommerce & Loyalty

USA (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive multi-channel growth and loyalty for Wingstop, focusing on 1P growth, migration from 3P, and partner management.

  • Own multi-channel growth, loyalty, and 3P-to-1P migration with demand-aligned execution
  • Must-have: experience leading multi-channel commercial or growth functions
  • Standout: track record delivering disciplined 3P and accelerated 1P growth with partner management

Job Description

Responsibilities

  • Own first-party growth, loyalty performance, and third-party delivery —ensuring that each channel delivers profitable, incremental growth aligned to our commercial objectives.
  • Drive strategy for: - First-party sales growth and mix shift toward 1P
  • - Loyalty enrollment, retention, and frequency performance
  • - Third-party delivery performance and partner management
  • - Migration strategy from 3P to 1P
  • - Execution of demand spaces (All-in Stay-in and Lunch)
  • - Deliver 1P growth that outpaces system growth
  • - Generate disciplined and incremental 3P performance
  • - Implement strong loyalty engagement and measurable frequency lift
  • - Deliver clear migration from 3P to 1P over time
  • - Align channel execution against demand priorities

Requirements

  • Experience leading multi-channel commercial or growth functions
  • Strong understanding of digital commerce and performance marketing
  • Experience managing marketplace or delivery partnerships
  • Ability to drive revenue performance within economic guardrails
  • Strong cross-functional leadership skills

    Benefits

    • Unlimited paid time off for exempt employees
    • One paid volunteer day of your choice
    • Competitive bonus structure for eligible roles
    • Team member stock purchase plan
    • Health savings or flexible spending account options
    • 401K – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
    • Comprehensive medical, dental, and vision benefits
    • Basic life and AD&D insurance provided
    • Pet insurance
    • Education Assistance

    About Wingstop

    We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

    Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

    Other

    Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

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