Responsibilities

• Media Relations: Leverage and build relationships with a variety of top tier, business and trade media including mainstream, conservative and emerging media spaces.
• Strategic Earned Media: Drive development of earned media relations strategies and tactics, delivering results.
• Storytelling & Tech Integration: Integrate and highlight Burson’s proprietary technologies to support innovative and creative earned media storytelling opportunities.
• SME and Beltway Focus: Serve as an SME in the Earned Media practice on D.C. and Beltway media, including the evolving reporter and newsletter landscape.
• Policy & Reputation Support: Support clients operating at the intersection of corporate reputation, policy and public affairs.
• People & Growth: Play a lead role in mentoring junior team members and support professional development opportunities.
• Client Relationship Management: Develop and grow client relationships, acting as day-to-day point of contact.
• Messaging & Materials: Develop and/or edit key messages and media materials for corporate announcements or executives, including talking points, Q&As, news releases, etc. as needed.
• Industry Trends & Opportunities: Act as the client’s go-to source of information for industry and media trends and corresponding opportunities for new perspectives.
• Cross-Functional Coordination: Support integrated teams and subject matter experts by helping drive projects forward and ensuring strong cross-functional coordination.

Requirements

• Minimum 8 years of previous public relations work experience in the corporate communications and public affairs sector with top tier national and Beltway media. Agency experience is a plus.
• Deep understanding of the Washington, D.C. media ecosystem and existing relationships with Beltway media and influencers.
• Track record of developing proactive, positive storytelling for clients at the corporate level.
• Experience supporting policy-oriented clients and understanding the intersection of earned media and policy influence.
• Demonstrated media relations success including strategy and successful/measurable outcomes.
• Experience managing media placements at global events is a plus, but not required.
• A blended background in both account management and media relations.
• Prior journalism, television production or newsroom experience is a plus.
• Advanced writing skills, ability to write for senior level management and audiences adapting tone and style.
• Ability to manage complex relationships diplomatically and consultatively.
• Ability to think innovatively; develop creative solutions and new programs.
• Strong organizational and project management skills with the ability to manage multiple stakeholders and fast-moving priorities.

Preferred

• Agency experience is a plus.
• Experience managing media placements at global events is a plus.
• Prior journalism, television production or newsroom experience is a plus.

Benefits

• Our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent.
• Hybrid approach: We recognize the value of in-person collaboration and offer a hybrid work environment.