Responsibilities

• Develop and execute the company’s overall ecommerce and marketing strategy.
• Drive revenue growth through online sales channels, digital marketing programs, and customer acquisition initiatives.
• Oversee website functionality, customer experience, content management, and online merchandising.
• Partner with executive leadership and sales teams to establish revenue objectives and growth plans.
• Lead SEO, paid advertising, email marketing, content marketing, social media, and promotional campaigns.
• Utilize analytics and KPI reporting to improve conversion rates, customer engagement, and sales performance.
• Oversee brand management, advertising, trade shows, direct marketing, and marketing communications.
• Manage relationships with external agencies, consultants, and technology vendors.
• Support company acquisition integration activities involving branding, marketing, and ecommerce operations.
• Lead, develop, and mentor marketing and ecommerce team members.

Requirements

• Bachelor’s degree in marketing, business, information technology, or a related field required.
• Minimum of 8 years of progressive ecommerce, digital marketing, or marketing leadership experience.
• Minimum of 4 years leading a multichannel B2B and/or B2C ecommerce business.
• Experience with CRM, ERP, analytics, and business intelligence platforms.
• Agriculture, industrial distribution, manufacturing, or propane industry experience preferred.
• Strong strategic planning and business leadership abilities.
• Knowledge of ecommerce platforms, SEO, digital marketing, analytics, and website optimization.
• Excellent communication, presentation, and interpersonal skills.
• Strong project management and organizational skills.
• Ability to analyze data and translate insights into business actions.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• 401(k) matching
• Paid time off