Own multi-channel digital marketing strategy spanning performance, email, SMS, and push to drive ecommerce growth; own channel roadmaps, testing, and budget with strong attribution, while partnering across Brand, Creative, Merchandising, Technology, Finance, Strategy, and Analytics to align with Brand strategy and the customer experience.

• Channel ownership across SEM, Paid Social, Programmatic Display, and Affiliate with testing and optimization to lift ROAS and CAC efficiency
• Email, SMS, and Push lifecycle strategy from acquisition to retention with segmentation and calendar
• Build and develop a high performing digital marketing team and manage agency partnerships with clear metrics
• Champion A/B and multivariate testing culture to continuously improve campaign performance with cross-functional partners
• Own strategy, calendar, segmentation, and performance across Email, SMS, and Push programs
• Oversee a significant media budget with measurable incrementality and alignment to revenue and bottom-line
• Partner with creative and content teams to develop on-brand messaging to drive engagement and conversion
• Foster a culture of curiosity, accountability, collaboration, and continuous improvement
• Align and own KPIs for all digital marketing channels; establish reporting cadences and executive dashboards
• Manage and evaluate external agencies and technology vendors; lead RFPs and onboarding