Responsibilities

• Lead strategy, innovate and deliver our biddable capabilities on assigned clients.
• Establish goals and KPIs in partnership with Business Insights team for campaigns across SEM, Paid Social, Programmatic, Video or other biddable channels.
• Work with department leadership to ensure best practices and SOPs are created, implemented, updated and executed.
• Work alongside EVP, Digital Activation and other dept leadership to determine opportunities for alternative staffing arrangements to streamline work processes.
• Ensure clients are appropriately staffed and staff is meeting and exceeding billable goals.
• Play a significant role in thought leadership across both endemic and non-endemic opportunities.
• Establish strong, strategic relationships with key partners in the biddable media space including but not limited to Google, Microsoft, Tik Tok, The Trade Desk, PulsePoint, IQVIA, Meta, Twitter/X, etc.
• Identify and lead omnichannel opportunities to connect biddable media channel data, insights and strategies across teams.
• Bring innovative ideas to strategic partners to drive innovation for assigned clients.
• Champion the adoption of proprietary tools and data, ensuring teams maximize their usage.

Requirements

• Bachelor’s degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields.
• 10+ years’ experience managing biddable media campaigns in management platforms like SA360, Sprinkler, TTD or other inventory and optimization platforms.
• Deep expertise in audience suppliers, especially in the areas of Video, Programmatic, Paid Social, SEM and more.
• Excellent digital media background and project management skills.
• Outstanding analytical and problem-solving skills.
• Excellent written, verbal, and presentation skills.
• Proven experience leading and building departmental process, partnerships and tools.
• Healthcare/Pharmaceutical background a plus.
• 8+ Years of team management experience.
• 8+ Years of managing partner relationships.