Responsibilities

• Champion bold, culturally fluent writing that balances craft, strategy, and effectiveness—work that helps people and helps business
• Ensure excellence and consistency across all written output, from brand voice and messaging systems to campaign and experience execution
• Partner closely with other Creative Directors, Executive Creative Directors, and Strategy to shape ideas early—ensuring writing is integral to creative thinking, not an afterthought
• Stay steeped in culture, language, and emerging platforms—bringing what’s happening in the world into the work and our clients’ brands
• Serve as a senior creative partner to clients, confidently articulating, defending, and evolving writing ideas with clarity and strategic intent
• Translate client and business challenges into compelling verbal ideas that build brands and drive growth
• Lead, mentor, and inspire senior and mid‑level writers, building a strong bench and future creative leadership pipeline
• Create a culture of high standards, curiosity, courage, and feedback—where writers can do the best work of their careers
• Model inclusive, people‑first leadership that strengthens Leo’s culture and sense of community
• Champion Leo’s HI x AI philosophy—leveraging technology to enhance creativity, not replace it