Responsibilities

• Lead the conceptual and verbal development of integrated healthcare marketing, branding, launch, and campaign initiatives across HCP, patient, DTC, digital, social, experiential, internal, and emerging channels.
• Establish and protect brand voice, messaging systems, and editorial standards across assigned brands and initiatives.
• Partner with Art and Design leadership to develop strong, integrated creative ideas where copy and visual expression are inseparable.
• Translate strategic, scientific, and business objectives into clear, original, emotionally resonant creative platforms and communications.
• Lead the writing and refinement of high-impact creative work, including campaign platforms, brand narratives, headlines, long- and short-form copy, digital content, social content, video scripts, presentations, and other communications.
• Lead social creative development, including platform-aware concepts, channel-native content, editorial systems, community-conscious thinking, and creative that can work at the pace of social.
• Provide clear creative direction, actionable feedback, and mentorship to copywriters and multidisciplinary creative teams.
• Serve as a strong, accessible manager and people leader who sets clear expectations, supports professional development, recognizes great work, and helps team members navigate challenges.
• Build talent intentionally by coaching writers at different stages of their careers, creating opportunities for growth, and helping people strengthen both their craft and strategic confidence.
• Raise the quality of thinking and craft across the department by setting a high standard for concepting, writing, storytelling, and presentation.

Requirements

• Bachelor’s degree in Communications, Advertising, Journalism, English, Marketing, or a related field; equivalent professional experience will be considered.
• Significant experience as a Creative Director, Group Copy Supervisor, Associate Creative Director, or comparable senior copy leadership role within a healthcare advertising agency, medical communications agency, or in-house healthcare creative team.
• A strong portfolio demonstrating breakthrough conceptual thinking, exceptional writing, brand-building, integrated campaign development, social-first thinking, and work across multiple channels.
• Deep experience translating complex clinical, scientific, and regulatory information into clear, compelling, audience-appropriate communications.
• Proven experience leading creative teams, mentoring copywriters, and partnering effectively with art, design, strategy, account, medical, and project-management counterparts.
• Demonstrated success as a manager and mentor, with a thoughtful approach to developing talent, delivering feedback, establishing accountability, and creating an inclusive, high-performing team culture.
• Strong command of healthcare marketing principles, including HCP and patient communications, launch planning, brand strategy, social media, and the medical/legal/regulatory review environment.
• Demonstrated ability to establish and evolve brand voice, messaging frameworks, and editorial systems.
• Proven experience leading and presenting in successful new-business pitches, organic-growth presentations, and other high-visibility client opportunities.
• A strategic, collaborative approach with the ability to connect business objectives, customer insights, and creative opportunity.