Vice President, Content & Communications at AARP | District of Columbia, USA | $180K/yr – $200K/yr

AARP

Vice President, Content & Communications

District of Columbia, USA (Hybrid)

$180K/yr – $200K/yrDirector/Executive12+ years expFull time

Posted 4 months ago

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Job Summary

The role focuses on aligning marketing activities with enterprise goals and driving sales support through integrated strategies. It requires broad marketing leadership, cross-functional collaboration, and a track record of content and media management. A strong emphasis is placed on strategic planning, performance insights, and cross-platform storytelling, with a preference for candidates who can lead cross-platform content initiatives.

Job Description

Responsibilities

Maintains an in-depth knowledge of enterprise-wide strategic goals, anticipating and addressing opportunities and issues as they arise.
Develops marketing strategies and communications (internal and external) to support sales strategy and department objectives.
Oversees integrated marketing, communications, research and insights, and creative services functions to ensure activities support sales and revenue growth.
Sets marketing strategy and priorities within the department to optimize sales support.
Oversees integrated marketing programs and activities, taking sales feedback into account, with a focus on opportunistic categories and innovative solutions to meet client needs.
Oversees identification of media opportunities and development of talking points and serves as a lead point person on media interactions and the approach.
Provides insights to marketing strategies in order to achieve business goals.
Collaborates with sales and operations leadership on short- and long-term planning, based on internal capabilities and external market conditions. Reviews achievement of performance versus strategic plans and budget. Communicates results with senior management.

Requirements

Bachelor’s degree in Communications, Marketing, or a related field.
12+ years of experience in Communications, Marketing, or a related field.
5+ years of direct management experience, including developing, coaching, and mentoring team members, setting performance goals, and overseeing day-to-day operations of a creative or marketing team.
Proven ability to develop and execute an organization-wide content and communications strategy that advances brand visibility, storytelling, and thought leadership across digital, social, press, and owned channels.
Demonstrated experience leading the successful creation, promotion, and distribution of high-impact, cross-platform content—including editorial, video, and social media—that drives audience engagement and expands organizational reach.
Expertise translating research and insights into compelling thought leadership campaigns, including white papers, media narratives, and integrated communications plans that influence key stakeholders and target audiences.
Strong track record of strengthening and scaling digital and social media channels through data-driven strategy, performance optimization, and the launch of innovative initiatives that enhance engagement and brand amplification.
Excellence in managing graphic design work – both in-house graphic designers and external agencies – to create beautiful and engaging annual reports, infographics, 1-pagers, and other designed pieces.
Regular and reliable job attendance
Effective verbal and written communication skills

Preferred

Top candidates will have experience leading successful cross-platform content and editorial functions at their organizations, as well as strong backgrounds in core communications, creating impactful written, visual, video, and digital content.

AARP

3.9 Glassdoor

What we do might surprise you!AARP is a nonprofit, nonpartisan, social mission organization with a membership of nearly 38 million. Our aim is to disrupt outdated stereotypes about aging, turn goals and dreams into real possibilities, and fight for the issues that matter most to people 50-plus, their families and communities. Our social impact work in health security, financial resilience, and personal fulfillment is at the heart of what we do. With offices in every state plus the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, we live and work in the communities we serve. We listen to what people need and want, and offer programs, services and trusted information that are directly relevant to them. State offices also work with our national office to amplify our members’ voices at the local and federal levels to help empower people 50 and above to choose how they live and work as they age. From being a force for positive change to producing the nation’s largest-circulation magazine – the full scope of what we do might surprise you! That’s why people who are excited by unique opportunities and galvanized by meaningful challenges come to work at AARP.

Founded in 1958

Washington, District of Columbia, USA

6.5K employees (823 in marketing)

www.aarp.org

72% recommend to a friend

72% CEO approval