Responsibilities

• Strategic Leadership: Define and lead Visa’s consumer marketing strategy across LAC, connecting brand, product, consumer engagement, media, content, sponsorships, and business priorities into an integrated growth agenda.
• Consumer Payments Marketing: Lead strategies for priority growth areas including Affluent, Next Gen, Cross-Border, eCommerce, New Payment Flows, and other regional business priorities.
• Brand, Content, and Social: Build consistent, locally relevant brand, creator, content, and social strategies that help Visa show up with cultural relevance and speed.
• Media Strategy and Governance: Oversee regional media strategy, investment governance, audience planning, agency partnerships, performance measurement, and optimization across consumer, brand, client, and market priorities.
• Digital, CRM and Data Activation: Advance DTC, CRM, personalization, marketing technology, and responsible first-party data activation to deepen consumer engagement and improve outcomes.
• Marketing Services Media: Partner with Marketing Services, Sales, Client Marketing, Consulting, and market teams to scale client-facing media solutions with clear commercial and measurement standards.
• Innovation and AI-Enabled Marketing: Champion experimentation, test-and-learn models, automation, AI-enabled media capabilities, and new ways of working that improve speed, relevance, and effectiveness.
• Budget and Investment Management: Manage regional marketing investments with strong prioritization, governance, financial discipline, and accountability to brand, business, and client outcomes.
• Team Leadership and Operating Model: Lead high-performing teams and cross-functional squads, establishing clear ways of working that connect regional strategy with market execution.
• Collaboration and Communication: Influence senior stakeholders and partner across global, regional, and market teams to align priorities, simplify complexity, and accelerate impact.

Requirements

• 12 or more years of work experience with a bachelor’s Degree or at least 10 years of experience with an Advanced degree (e.g. Masters/ MBA/JD/MD) or at least 8 years of work experience with a PhD
• U.S. work authorization required. No visa sponsorship or relocation assistance will be provided for this position.

Preferred

• 15 or more years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD, PhD)
• 15 or more years of senior leadership experience across consumer marketing, media, content, digital CRM, brand marketing or related disciplines.
• Expertise and proven results across media strategy, agencies, content, creators, social, martech, and analytics.
• Strong commercial acumen with the ability to connect investment to business and client outcomes.
• Executive presence with proven ability to lead and influence in complex, global organization.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.