Vice President, Consumer Brands

New York City, NY (On-site)

$115K/yr – $195K/yrSenior Level8+ years expFull time

Posted 21 hrs ago

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Job Summary

Own and drive large scale influencer, PR and digital activations from ideation to execution, translating brand equity into culture through innovative programs.

Lead interagency teams and manage client relationships
Leverage analytics to measure success and inform real-time optimization
Guide growth and mentorship of a 4-6 person account team

Job Description

Responsibilities

Lead large scale influencer, PR and digital activations from ideation to execution
Effectively develop and present out-of-the-box ideas that connect the brand equity to culture; develop innovative programs to help clients achieve their goals
Assist the SVP in leading and managing the interagency team, including Creative and Media agency partners
Maintain deep understanding of the clients’ businesses, priorities, challenges and the competitive landscape
Build rapport and credibility with clients, based on trust and expert counsel
Effectively build relationships with agency partners and find areas of integration to help amplify programs
Have a strong understanding of, and oversee account team to deliver, programs that drive earned media, digital, social and influencer engagement
Demonstrate strong analytical skills and utilize analytic tools to effectively track and measure success of activations, as well as inform strategic optimization recommendations in real time and future planning
Manage, coach and motivate a team of 4-6 employees
Lead account team operations, finances, and support organic growth plans to meet or exceed revenue goals

Requirements

8+ years of previous experience and a B.A. in Public Relations, Communications or a related discipline
A proven expertise in advising senior client executives in a crisis and complex issues
Previous experience with managing campaigns and strategies for regulated products (FDA, EPA)
Previous track record of working collaboratively expert advisors and spokespersons in a branded capacity
Proven experience in managing account teams with a blend of strong time management, leadership, team building, mentoring and client relation skills
Proven experience working in tandem with other creative agencies to develop comprehensive campaigns
Excellent verbal and written communications skills as well as an ability to develop new business presentations are essential
Creative thinker with a pulse on what’s happening in culture; share a passion for bringing forward-looking ideas to the team and client
Prior experience managing Influencer and integrated media campaigns

MSL (Global)

MSL is the most powerful influence engine for brands, companies and leaders. The agency is an award-winning global public relations firm focused on building influence to deliver meaningful impact on business and the world. With 2,000 talented team members in more than 100 cities across the world and a legacy spanning more than 50 years, we are a global collective of modern communicators who are building the brands and leaders of tomorrow. We are strategists, storytellers and creators. Our business is making our clients more influential. And our passion is reimagining what PR can accomplish. Our holistic approach brings to life the collaborative ‘Power of One’ principle we apply within and outside of the Publicis Groupe. From London to Shanghai, Mumbai to Sao Paulo, Johannesburg to Warsaw, Berlin to Bangkok, New York to Paris, we are MSL. For more information, please visit mslgroup.com. ***MSL will never ask for sensitive, personal or financial information prior to engaging in employment. In the event candidates are invited to participate in a job interview, candidates will only be contacted by someone with an “@mslgroup.com” email address.***

Founded in 2009

Paris, Île-de-France, FRA

3.2K employees (505 in marketing)

mslgroup.com