Vice President of Community & Brand

USA (On-site)

$240K/yr – $300K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Drive the community, brand, and product narrative at SimplePractice by leading strategy, storytelling, and influencer programs across channels.

  • Own strategic community and brand initiatives to improve sentiment, product adoption, and long-term retention.
  • Demonstrated 8+ years in SaaS or HealthTech marketing with leadership experience.
  • Experience leading executive storytelling, live streams, and cross-channel PR at scale.

Job Description

Responsibilities

  • Strategic Leadership & Scaling: Architect and execute a comprehensive community and brand strategy that drives improvements in brand sentiment, product adoption, and long-term customer retention.
  • Omnichannel Community Management: Oversee our online communities, in-person clinician meetups, event experiences, and advisory groups such as the SimpleCircle customer advisory board to ensure a continuous, high-value feedback loop between our users and our product teams.
  • Executive & Product Storytelling: Produce high-impact live streams and digital content, humanizing our decision-making process and building transparency with our community.
  • Influence & Advocacy: Build and manage our connections with a robust network of industry influencers and brand ambassadors to drive meaningful dialogue across the internet and at key industry forums.
  • Integrated Brand Communications: Direct all Public Relations (PR) efforts and social media channels to ensure a cohesive, authoritative, and empathetic voice across all relevant aspects of the mental health landscape where we have the right to contribute.
  • Innovation & Tech Integration: Identify and adopt emerging technologies, including the ethical and efficient use of AI, to enhance community interactions without losing the "human touch."
  • Resource & Budget Management: Manage departmental budgets and apportion resources toward high-impact projects that balance creative innovation with measurable business outcomes.
  • Organizational Leadership: As a member of the Marketing Leadership Team, contribute to the strategic guidance of our Marketing organization, ensuring that we remain an innovative and positive force for growth, while also creating an excellent environment in which to build a career for our team members.
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SimplePractice

3.8 Glassdoor

Join over 225,000 Health and Wellness professionals in growing their private practice with SimplePractice. The only practice management software that allows you to go fully virtual, in-office, or anywhere in-between. Integrated with telehealth, online booking, paperless intakes, and more.

Founded in 2012
Santa Monica, California, USA
592 employees (86 in marketing)
64% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
16.9M
Monthly Google Ads Budget
$24.3K
Traffic Source Mix
Search
13.6%
Direct
82.9%
Referral
2.4%
Social
0.8%
Paid
0.2%

Headcount Trend

Current headcount: ~592

Marketing Team

Marketing Team Size
56 (9% of company)
Median Career Experience
12 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
4

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