Responsibilities

• Define and rapidly establish a clear, differentiated brand identity and narrative
• Lead the evolution of the company's voice, messaging, and positioning across all audiences and channels
• Ensure consistent and compelling storytelling across brand, product, demand, and communications efforts
• Elevate visual identity and creative expression in partnership with design leadership
• Guide development of high-impact content across digital, thought leadership, campaigns, events, and sales enablement
• Ensure messaging translates complex HCM solutions into clear, compelling narratives for SMB and Mid-Market audiences
• Drive innovation in AI-enabled content creation, discoverability, and performance optimization
• Lead corporate communications strategy including PR, media relations, and crisis communications
• Build and manage a high-performing PR and Analyst Relations function to strengthen market credibility and influence
• Shape thought leadership and executive visibility across media, analysts, and industry platforms

Requirements

• 15+ years of experience in brand, communications, or marketing leadership, preferably in B2B SaaS or HR tech
• Proven experience leading integrated brand, content, and communications functions
• Strong track record of building and scaling brand identity and market presence
• Deep expertise in PR, Analyst Relations, and executive communications
• Demonstrated ability to influence executive stakeholders and shape company narrative
• Experience partnering with Demand Generation to drive measurable business outcomes
• Strong understanding of modern content ecosystems, including AI/LLM-driven discovery
• Exceptional storytelling, editorial judgment, and creative leadership
• Bachelor's degree