Vice President, Communications Planning

Cherry Hill, NJ (Unknown)

$115K/yr – $230K/yrDirector/Executive10+ years exp

Posted 4 months ago

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Job Summary

Lead healthcare communications planning at VP level to turn consumer insights into strategic media plans.

  • Own team leadership and a clear media planning roadmap
  • Must-have: 10+ years in communications planning with healthcare experience
  • Standout: Deep consumer insight-to-strategy translation and cross-functional influence

Job Description

Responsibilities

  • Lead with Vision: Guide and inspire a team of talented planners, fostering a collaborative environment where innovative thinking thrives.
  • Uncover What Matters: Be the voice of the consumer, leveraging deep insights into their behaviors, motivations, and decision journeys to develop winning strategies.
  • Build the Blueprint: Craft compelling narratives and strategic frameworks that provide a clear roadmap for media planning and execution, ensuring every touchpoint connects back to the core brand story.
  • Champion Collaboration: Partner seamlessly with internal teams (media planning, research, account management) and external partners to bring your vision to life.
  • Elevate Our Thinking: Challenge conventional approaches, embrace new ideas, and continuously push the boundaries of healthcare communications planning.

Requirements

  • 10+ years of experience in communications planning, media strategy, account planning, brand planning, or a related field, with a strong understanding of the healthcare marketing landscape.
  • Proven ability to lead and inspire high-performing teams, fostering a culture of open communication, collaboration, and growth.
  • A passion for uncovering consumer insights and translating them into actionable communication strategies.
  • Excellent communication and presentation skills – you can clearly articulate complex ideas and inspire action.
  • A collaborative spirit and a "can-do" attitude, thriving in a fast-paced environment.

    Benefits

    • Make a Difference: Contribute to meaningful healthcare campaigns that improve lives.
    • Lead with Purpose: Guide a talented team and shape the future of healthcare communications.
    • Thrive in a Collaborative Culture: Join a supportive and diverse environment that values innovation and growth.
    • Excellent Benefits: Competitive compensation, comprehensive benefits, and opportunities for professional development.
    CMI Media Group logo

    CMI Media Group

    3.8 Glassdoor

    CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has seven office locations across the US. To apply for a position within our teams visit https://www.cmimediagroup.com/careers

    Founded in 1989
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