Own external and internal comms and media programs for a luxury hospitality brand, shaping narrative, partnerships, and social while using AI to surface signals and guide real-time decisions.

• Establish a proactive press strategy to keep Dorsia top of mind in the right publications at the right moments.
• Define and protect Dorsia's narrative across launch moments, funding announcements, executive visibility, and crisis situations.
• Build and manage relationships with key media across lifestyle, business, tech, and hospitality verticals, including trade press credibility.
• Own all external and internal communications, from press releases and talking points to market playbooks and arrival narratives in new cities.
• Deploy AI agents to automate press tracking, competitive monitoring, and social listening, surfacing signals in near real time.
• Own social strategy across all Dorsia channels, setting voice, cadence, and content priorities.
• Partner with editorial and creative to produce content that earns engagement, using AI to accelerate production and human judgment to elevate it.
• Build a curated influencer program reflecting the brand's taste and values with clear partnership criteria.