Responsibilities
- Direct qualitative and quantitative market research
- Synthesize insights from qualitative and quantitative research as well as other data sources
- Understand customer usage of media/channels
- Create briefs and provide input to program design as well as analytics
- Lead brand planning and other strategic planning efforts
- Contribute to new business pitches
- Support the development of the nascent Strategic Planning group, including creation of best practices and agency education
Requirements
- Bachelor’s degree in marketing, anthropology/sociology or psychology (preferred)
- 7-10 years’ experience in healthcare marketing/planning
- Oncology experience strongly preferred
- Demonstrated ability to think comprehensively and proactively about brand marketing strategy
- Experience in generating and strategically applying both qualitative and quantitative research
- Experience conducting strategic planning across all target audiences (i.e. HCP, Patient, Payer) and all channels (i.e. traditional in-person reps and conferences, social media, print, digital)
- Exceptional writing, communications, and presentation skills, both in developing the story architecture and delivering compelling presentations
- Strong curiosity, ability to deal with ambiguity, work autonomously and a preference for a fast-paced, entrepreneurial environment
- Excellent interpersonal skills and teamwork skills, with ability to work across agency and network teams
- Ideal: experience in the nutrition/wellness category
Nice to Have
- Ideal: experience in the nutrition/wellness category
Benefits
- medical coverage
- dental
- vision
- disability
- 401K
- parental and family care leave
- family forming assistance
- tuition reimbursement
- flexible time off